Open to advisory

Visual assets

Media Library

Images featured across Kelly’s personal portfolio website.

Products Launched — Hardware & Physical Products · 65

Coral Spectacles camera sunglasses with mirrored lenses and yellow camera rings, beside an iPhone showing a beach capture — SNAPCHAT SPECTACLES SUNGLASSES CORAL

Snapchat, CAMERA
↓ snapchat-spectacles-sunglasses-coral.png

Yellow Snapbot vending machine with a cartoon eye and smile, standing on a desert flat under a cluster of yellow balloons — Snapchat Spectacles Snapbot

Snapchat, CAMERA
↓ snapchat-spectacles-snapbot.png

SNAPCHAT SPECTACLES CAMERA GLASSES TEAL (Snapchat, CAMERA) — SNAPCHAT SPECTACLES CAMERA GLASSES TEAL

Snapchat, CAMERA
↓ snapchat-spectacles-camera-glasses-teal.png

SNAPCHAT SNAP SPECTACLES BLACK (Snapchat, CAMERA) — SNAPCHAT SNAP SPECTACLES BLACK

Snapchat, CAMERA
↓ snapchat-snap-spectacles-black.png

SPHERO ROBOT BALL (Robot, Sphero) — SPHERO ROBOT BALL

Robot, Sphero
↓ sphero-robot-ball.png

SPHERO OLLIE DARKSIDE (Robot, Sphero) — SPHERO OLLIE DARKSIDE

Robot, Sphero
↓ sphero-ollie-darkside.png

Sphero Ollie cylindrical robot, white body between two blue knobby tires, with the two-eye Sphero mark on its side — SPHERO OLLIE

Robot, Sphero
↓ sphero-ollie.png

SPHERO SPRK (Robot, Sphero) — SPHERO SPRK

Robot, Sphero
↓ sphero-sprk.png

SPHERO STAR WARS BB8 (Robot, Sphero) — SPHERO STAR WARS BB8

Robot, Sphero
↓ sphero-star-wars-bb8.png

SPHERO APPLE (Robot, Sphero) — SPHERO APPLE

Robot, Sphero
↓ sphero-apple.png

SPHERO OLLIE SPINE RAMP (Sphero, Accessories) — SPHERO OLLIE SPINE RAMP

Sphero, Accessories
↓ sphero-ollie-spine-ramp.png

SPHERO OLLIE NUBBY ALL (Sphero, Accessories) — SPHERO OLLIE NUBBY ALL

Sphero, Accessories
↓ sphero-ollie-nubby-all.png

SPHERO OLLIE NUBBY (Sphero, Accessories) — SPHERO OLLIE NUBBY

Sphero, Accessories
↓ sphero-ollie-nubby.png

SPHERO NUBBY (Sphero, Accessories) — SPHERO NUBBY

Sphero, Accessories
↓ sphero-nubby.png

SPHERO NUBBY TREK (Sphero, Accessories) — SPHERO NUBBY TREK

Sphero, Accessories
↓ sphero-nubby-trek.png

SPHERO MINI BAG

Sphero, Accessories

↓ sphero-mini-bag.png

SPHERO DARKSIDE RAMP (Sphero, Accessories) — SPHERO DARKSIDE RAMP

Sphero, Accessories
↓ sphero-darkside-ramp.png

SPHERO CHARIOT (Sphero, Accessories) — SPHERO CHARIOT

Sphero, Accessories
↓ sphero-chariot.png

SPHERO BALL PARK (Sphero, Accessories) — SPHERO BALL PARK

Sphero, Accessories
↓ sphero-ball-park.png

PARROT AR.DRONE II CAMO (Parrot, DRONE) — PARROT AR.DRONE II CAMO

Parrot, DRONE
↓ parrot-ar-drone-ii-camo.png

PARROT AR Drone Orange (Parrot, DRONE) — PARROT AR Drone Orange

Parrot, DRONE
↓ parrot-ar-drone-orange.png

PARROT AR Drone Green (Parrot, DRONE) — PARROT AR Drone Green

Parrot, DRONE
↓ parrot-ar-drone-green.png

PARROT AR Drone Blue (Parrot, DRONE) — PARROT AR Drone Blue

Parrot, DRONE
↓ parrot-ar-drone-blue.png

PARROT AR.DRONE NO HULL (Parrot, DRONE) — PARROT AR.DRONE NO HULL

Parrot, DRONE
↓ parrot-ar-drone-no-hull.png

PARROT AR.DRONE II (Parrot, DRONE) — PARROT AR.DRONE II

Parrot, DRONE
↓ parrot-ar-drone-ii.png

Soundwall NXT Speaker (MUSIC, Third Party) — Soundwall NXT Speaker

MUSIC, Third Party
↓ soundwall-nxt-speaker.png

ROLI SEABOARD (MUSIC, ROLI) — ROLI SEABOARD

MUSIC, ROLI
↓ roli-seaboard.png

PARROT ZIKMU II (Parrot, MUSIC) — PARROT ZIKMU II

Parrot, MUSIC
↓ parrot-zikmu-ii.png

PARROT ZIKMU SOLO (Parrot, MUSIC) — PARROT ZIKMU SOLO

Parrot, MUSIC
↓ parrot-zikmu-solo.png

PARROT ZIK (Parrot, MUSIC) — PARROT ZIK

Parrot, MUSIC
↓ parrot-zik.png

PARROT ZIKMU GOLD (Parrot, MUSIC) — PARROT ZIKMU GOLD

Parrot, MUSIC
↓ parrot-zikmu-gold.png

PARROT STARK LIMITED EDITION ROYAL GLAMESTERS I I (Parrot, MUSIC) — PARROT STARK LIMITED EDITION ROYAL GLAMESTERS I I

Parrot, MUSIC
↓ parrot-stark-limited-edition-royal-glamesters-i-i.png

Two views of a conical speaker wrapped in black-and-white graffiti art, one with a red octopus, one with a red boombox — PARROT STARK LIMITED EDITION GRAFFITI

Parrot, MUSIC
↓ parrot-stark-limited-edition-graffiti.png

PARROT STARK LIMITED EDITION ROYAL GLAMESTERS I (Parrot, MUSIC) — PARROT STARK LIMITED EDITION ROYAL GLAMESTERS I

Parrot, MUSIC
↓ parrot-stark-limited-edition-royal-glamesters-i.png

Two close-ups of a limited-edition speaker column hand-painted with black, grey and orange graffiti characters and a Z emblem — PARROT STARK LIMITED EDITION GRAFFITI II

Parrot, MUSIC
↓ parrot-stark-limited-edition-graffiti-ii.png Read the text →

PARROT PARTY WHITE (Parrot, MUSIC) — PARROT PARTY WHITE

Parrot, MUSIC
↓ parrot-party-white.png

PARROT PARTY WHITE WITH NFC (Parrot, MUSIC) — PARROT PARTY WHITE WITH NFC

Parrot, MUSIC
↓ parrot-party-white-with-nfc.png

PARROT BLUETOOTH SPEAKER SYSTEM (Parrot, MUSIC) — PARROT BLUETOOTH SPEAKER SYSTEM

Parrot, MUSIC
↓ parrot-bluetooth-speaker-system.png

PARROT CONFERENCE (Parrot, MUSIC) — PARROT CONFERENCE

Parrot, MUSIC
↓ parrot-conference.png

PARROT BOOMBOX (Parrot, MUSIC) — PARROT BOOMBOX

Parrot, MUSIC
↓ parrot-boombox.png

Black in-dash Bluetooth hands-free display, blue LCD reading Parrot, jog dial between green answer and red end keys — PARROT CK3100

Parrot, AUTO
↓ parrot-ck3100.png

PARROT TEXT MESSAGE FRAME (Parrot, CAMERA) — PARROT TEXT MESSAGE FRAME

Parrot, CAMERA
↓ parrot-text-message-frame.png

Parrot colour-screen car kit displaying an iPhone on a Menu page, paired with an oval five-key steering-wheel remote — PARROT MKI9200

Parrot, AUTO
↓ parrot-mki9200.png

Round black Parrot steering-wheel remote with call, end, skip and play keys, beside a twin-capsule clip-on microphone — PARROT MK6000

Parrot, AUTO
↓ parrot-mk6000.png

PARROT MKI9100

Parrot, AUTO

↓ parrot-mki9100.png

Glossy black Parrot speakerphone at an angle, with a perforated speaker grille, a side button and a round jog dial — PARROT MINIKIT

Parrot, AUTO
↓ parrot-minikit.png

Oval black Parrot control pad with answer, end, skip and play keys, a twin-capsule clip-on mic and a spare mic cap — PARROT MKI9000

Parrot, AUTO
↓ parrot-mki9000.png

Black Parrot visor speakerphone with red trim and a jog dial, shown with a slim black and silver ear-hook headset — PARROT MINIKIT PLUS

Parrot, AUTO
↓ parrot-minikit-plus.png

Black Parrot visor speakerphone seen head-on, a jog dial centred between a red end-call key and a green answer key — PARROT MINIKIT PLUS (2)

Parrot, AUTO
↓ parrot-minikit-plus-2.png

PARROT MINIKIT SMART

Parrot, AUTO

↓ parrot-minikit-smart.png

PARROT IPHOTO FRAME LINEUP (Parrot, CAMERA) — PARROT IPHOTO FRAME LINEUP

Parrot, CAMERA
↓ parrot-iphoto-frame-lineup.png

White-edged Parrot visor speakerphone with a black floral-patterned face, red and green call keys and a white jog dial — PARROT MINIKIT CHIC

Parrot, AUTO
↓ parrot-minikit-chic.png

PARROT IPHOTO FRAME MINI (Parrot, CAMERA) — PARROT IPHOTO FRAME MINI

Parrot, CAMERA
↓ parrot-iphoto-frame-mini.png

Parrot digital photo frame wrapped in dark crocodile-embossed leather with contrast stitching — PARROT IPHOTO FRAME LEATHER

Parrot, CAMERA
↓ parrot-iphoto-frame-leather.png

Black digital photo frame set in a checkerboard-topped base, displaying a black-and-white portrait of a person — PARROT IPHOTO FRAME BY ANDRE PUTMAN

Parrot, CAMERA
↓ parrot-iphoto-frame-by-andre-putman.png

PARROT IPHOTO FRAME GRANDE SPECCHIO BY MARTIN SZEKELY (Parrot, CAMERA) — PARROT IPHOTO FRAME GRANDE SPECCHIO BY MARTIN SZEKELY

Parrot, CAMERA
↓ parrot-iphoto-frame-grande-specchio-by-martin-szekely.png

White digital photo frame showing a beach scene with several people, next to a silver slider phone on its menu screen — PARROT IPHOTO FRAME COMPOSITE

Parrot, CAMERA
↓ parrot-iphoto-frame-composite.png

Boxy white connected photo frame showing a New York skyline, with a hand holding a phone controlling it — PARROT IPHOTO FRAME DIA BY NO DESIGN

Parrot, CAMERA
↓ parrot-iphoto-frame-dia-by-no-design.png

Y-shaped Flower Power soil sensor beside a potted citrus tree, with icons for sunlight, temperature, fertilizer, moisture — PARROT FLOWER POWER

Parrot, IOT
↓ parrot-flower-power.png

Single-DIN Parrot head unit with a blue backlit screen reading Call, a Bluetooth jog dial and a separate keypad remote — PARROT INSTALLED HANDSFREE CAR KIT

Parrot, AUTO
↓ parrot-installed-handsfree-car-kit.png

Black Parrot 12V charging cradle shaped like a dock, with a slim black Bluetooth ear-hook headset resting beside it — PARROT DRIVER HEADSET

Parrot, AUTO
↓ parrot-driver-headset.png

Silver and grey Parrot hands-free kit: a round speaker on a 12V plug, wired to a control pod with a large jog dial — PARROT EASY DRIVE

Parrot, AUTO
↓ parrot-easy-drive.png

Square black Bluetooth car kit; a colour screen shows a caller's photo, the name John and a 00:12 call timer — PARROT CK3200

Parrot, AUTO
↓ parrot-ck3200.png

Parrot CK5050 Bluetooth stereo hands-free module circuit board with shielded can and regulatory label — PARROT CHIP SERIES

Parrot, AUTO
↓ parrot-chip-series.png Read the text →

Black in-dash car stereo with a Parrot-branded control dial, call and transport keys, and a color track screen — PARROT ASTERIOD

Parrot, AUTO
↓ parrot-asteriod.png

Apps Launched · 28

Freespoke — Freespoke
↓ freespoke.png

Nyan Spacecat by Sphero

↓ nyan-spacecat-by-sphero.png

Ollie by Sphero — Ollie by Sphero
↓ ollie-by-sphero.png

Parrot App Suite — Parrot App Suite
↓ parrot-app-suite.png

Parrot AR.Drone

↓ parrot-ar-drone.png

Parrot Audio Suite — Parrot Audio Suite
↓ parrot-audio-suite.png

Parrot Zik 1.0 — Parrot Zik 1.0
↓ parrot-zik-1-0.png

Black app icon with a thin orange ring inside a corona of white radiating tick marks, around the words Parrot Zik 2.0 — Parrot Zik 2.0
↓ parrot-zik-2-0.png

ROLI Sound — ROLI Sound
↓ roli-sound.png

Sharky the Beaver by Sphero — Sharky the Beaver by Sphero
↓ sharky-the-beaver-by-sphero.png

Shine Bathroom — Shine Bathroom
↓ shine-bathroom.png

Snapchat — Snapchat
↓ snapchat.png

Snapchat Spectacles — Snapchat Spectacles
↓ snapchat-spectacles.png

Sphero APK — Sphero APK
↓ sphero-apk.png

Sphero Build — Sphero Build
↓ sphero-build.png

Sphero Draw N Drive — Sphero Draw N Drive
↓ sphero-draw-n-drive.png

Rounded-square app icon with a yellow Sphero robot face on a pink and red starburst background — Sphero EDU
↓ sphero-edu.png

Sphero EDU (2) — Sphero EDU (2)
↓ sphero-edu-2.png

Sphero Exile

↓ sphero-exile.png

Sphero Golf

↓ sphero-golf.png

Sphero Macro Cam — Sphero Macro Cam
↓ sphero-macro-cam.png

Sphero Macro Lab — Sphero Macro Lab
↓ sphero-macro-lab.png

Sphero Pet

↓ sphero-pet.png

Sphero Robot Ball — Sphero Robot Ball
↓ sphero-robot-ball.png

Sphero SPRK — Sphero SPRK
↓ sphero-sprk.png

Star Wars BB-8 by Sphero — Star Wars BB-8 by Sphero
↓ star-wars-bb-8-by-sphero.png

The Rolling Dead by Sphero — The Rolling Dead by Sphero
↓ the-rolling-dead-by-sphero.png

WHYM — WHYM
↓ whym.png

Retail Merchandising · 80

Red Sphero poster reading DEMO ROBOTS AND GET MONEY with the Sphero ball and Ollie robot at the bottom — Retail Merchandising 1

Retail Merchandising
↓ retail-merchandising-1.png Read the text →

Sphero "Marketing Support" retailer page covering PR, social media, video and point-of-purchase displays — Retail Merchandising 2

Retail Merchandising
↓ retail-merchandising-2.png Read the text →

Dark blue Sphero Ollie retail poster listing Speed, Tricks and Customized benefits above the white and blue tube robot — Retail Merchandising 3

Retail Merchandising
↓ retail-merchandising-3.png Read the text →

Sphero Ollie retail spec sheet with packaging render, in-box contents, accessories and a packaging dimensions table — Retail Merchandising 4

Retail Merchandising
↓ retail-merchandising-4.png Read the text →

Black Meet Ollie poster showing the blue-and-white Sphero Ollie robot launching off an orange ramp beside press quotes — Retail Merchandising 5

Retail Merchandising
↓ retail-merchandising-5.png Read the text →

Sphero holiday print ad with paper-craft snow village, Ollie and Sphero, headline "Upgrade Your Play" — Retail Merchandising 6

Retail Merchandising
↓ retail-merchandising-6.png Read the text →

Black holiday ad for Darkside Ollie: matte black robot with glowing blue Sphero face on crumpled black paper, smoke behind — Retail Merchandising 7

Retail Merchandising
↓ retail-merchandising-7.png Read the text →

Gold and black Golden Sphero promo poster: gold Sphero ball with ramp, prize-pack products, and $1,000 in large type — Retail Merchandising 8

Retail Merchandising
↓ retail-merchandising-8.png Read the text →

Darkside Ollie product landing page: black-and-red robot on volcanic terrain, press quote bar, feature sections — Retail Merchandising 9

Retail Merchandising
↓ retail-merchandising-9.png Read the text →

Three blue Sphero holiday print ads for Ollie and Sphero robots stacked vertically — Retail Merchandising 10

Retail Merchandising
↓ retail-merchandising-10.png Read the text →

Retail Merchandising 11 (Retail Merchandising) — Retail Merchandising 11

Retail Merchandising
↓ retail-merchandising-11.png

Sphero website design comp with shelf hero image, Buy Now button and exploded-view feature section — Retail Merchandising 12

Retail Merchandising
↓ retail-merchandising-12.png Read the text →

Orange Sphero print ad with a cutaway of the robotic ball revealing its motors and circuit board — Retail Merchandising 13

Retail Merchandising
↓ retail-merchandising-13.png Read the text →

Blue Sphero EPP Programs flyer showing the white Sphero ball and blue Ollie robot with employee and MSRP pricing — Retail Merchandising 14

Retail Merchandising
↓ retail-merchandising-14.png Read the text →

Orange Ollie sales-associate contest poster: "Sell This, Win This" with iPhone 6 Plus prize and competition dates — Retail Merchandising 15

Retail Merchandising
↓ retail-merchandising-15.png Read the text →

Blue Sphero Apps infographic listing app titles, icons and descriptions across six realms of play — Retail Merchandising 16

Retail Merchandising
↓ retail-merchandising-16.png Read the text →

Retail Merchandising 17

Retail Merchandising

↓ retail-merchandising-17.png

Ollie feature board: speed scale from tortoise to unicorn, trick-name list, and six colorways of hubs and tires — Retail Merchandising 18

Retail Merchandising
↓ retail-merchandising-18.png

Three Sphero Ollie marketing emails covering pre-order shipping, retail availability and the Darkside edition — Retail Merchandising 19

Retail Merchandising
↓ retail-merchandising-19.png Read the text →

Sphero BB-8 Star Wars retail sell sheet with droid render, feature callouts and launch date — Retail Merchandising 20

Retail Merchandising
↓ retail-merchandising-20.png Read the text →

White Sphero ball beside a color-banded chart of play modes: driving, programming, arcade, AR, multiplayer, tabletop — Retail Merchandising 21

Retail Merchandising
↓ retail-merchandising-21.png

Retail Merchandising 22 (Retail Merchandising) — Retail Merchandising 22

Retail Merchandising
↓ retail-merchandising-22.png

Black spec board titled Choose Your Side with a dark red Ollie robot flanked by two columns of specs and icons — Retail Merchandising 23

Retail Merchandising
↓ retail-merchandising-23.png Read the text →

Glowing white Sphero ball on a dark blue circuit floor, ringed by floating game app icons and game characters — Retail Merchandising 24

Retail Merchandising
↓ retail-merchandising-24.png

CHOOSE YOUR SIDE spec sheet for Sphero Ollie: blue-tired robot flanked by feature and personality words, icon strip below — Retail Merchandising 25

Retail Merchandising
↓ retail-merchandising-25.png Read the text →

Side-by-side spec comparison of the Sphero robotic ball and the Ollie tube robot — Retail Merchandising 26

Retail Merchandising
↓ retail-merchandising-26.png Read the text →

Layout sheet of Sphero and Ollie web banner ads in skyscraper, square and vertical sizes with Buy Now buttons — Retail Merchandising 27

Retail Merchandising
↓ retail-merchandising-27.png

Sphero social campaign board: propaganda-style posters, Doge meme banners, Earth Day infographics and a robot flowchart — Retail Merchandising 28

Retail Merchandising
↓ retail-merchandising-28.png Read the text →

Star Wars BB-8 app-enabled droid campaign board of retail ads, feature tiles and press release — Retail Merchandising 32

Retail Merchandising
↓ retail-merchandising-32.png Read the text →

Sphero SPRK Edition campaign board: print ads, press release, app screens and web banners — Retail Merchandising 33

Retail Merchandising
↓ retail-merchandising-33.png Read the text →

Ollie Spine Ramp campaign board of dark HUD-style banners with jump height and speed readouts — Retail Merchandising 35

Retail Merchandising
↓ retail-merchandising-35.png Read the text →

Retail Merchandising 37 (Retail Merchandising) — Retail Merchandising 37

Retail Merchandising
↓ retail-merchandising-37.png

A person in glasses and a gray cardigan holds up a white Sphero ball at a desk, edit monitor glowing behind — Retail Merchandising 38

Retail Merchandising
↓ retail-merchandising-38.png

Sphero accessories on white: gray zip carry case, blue Nubby cover in blister pack, and blue, orange, green covers — Retail Merchandising 39

Retail Merchandising
↓ retail-merchandising-39.png

Sphero SPRK Edition retail box front and back with exploded internals diagram and spec icons — Retail Merchandising 40

Retail Merchandising
↓ retail-merchandising-40.png Read the text →

Retail Merchandising 41 (Retail Merchandising) — Retail Merchandising 41

Retail Merchandising
↓ retail-merchandising-41.png

Retail Merchandising 42 (Retail Merchandising) — Retail Merchandising 42

Retail Merchandising
↓ retail-merchandising-42.png

Retail Merchandising 43 (Retail Merchandising) — Retail Merchandising 43

Retail Merchandising
↓ retail-merchandising-43.png

Retail Merchandising 44 (Retail Merchandising) — Retail Merchandising 44

Retail Merchandising
↓ retail-merchandising-44.png

Retail Merchandising 45 (Retail Merchandising) — Retail Merchandising 45

Retail Merchandising
↓ retail-merchandising-45.png

Retail Merchandising 46 (Retail Merchandising) — Retail Merchandising 46

Retail Merchandising
↓ retail-merchandising-46.png

Sphero Ollie retail box with a window showing the robot, next to the assembled white Ollie with blue nubby tires — Retail Merchandising 47

Retail Merchandising
↓ retail-merchandising-47.png

Retail Merchandising 48 (Retail Merchandising) — Retail Merchandising 48

Retail Merchandising
↓ retail-merchandising-48.png

Black Star Wars BB-8 retail packaging panels with skillware, traitware and hardware callouts — Retail Merchandising 49

Retail Merchandising
↓ retail-merchandising-49.png Read the text →

Star Wars BB-8 by Sphero retail box with droid art and cutaway diagrams, beside an opened crate-styled inner box — Retail Merchandising 50

Retail Merchandising
↓ retail-merchandising-50.png

Four-panel Star Wars BB-8 packaging layout by Sphero with blueprint diagrams, feature callouts and a spec icon strip — Retail Merchandising 51

Retail Merchandising
↓ retail-merchandising-51.png Read the text →

Retail Merchandising 52 (Retail Merchandising) — Retail Merchandising 52

Retail Merchandising
↓ retail-merchandising-52.png

Retail Merchandising 53 (Retail Merchandising) — Retail Merchandising 53

Retail Merchandising
↓ retail-merchandising-53.png

Two renders of Star Wars BB-8 by Sphero retail packaging showing the side and back panels with feature callouts — Retail Merchandising 54

Retail Merchandising
↓ retail-merchandising-54.png Read the text →

Retail Merchandising 55

Retail Merchandising

↓ retail-merchandising-55.png

Two renders of a green Connected Toys retail gondola stocked with Sphero, Ollie and Parrot Minidrones boxes — Retail Merchandising 56

Retail Merchandising
↓ retail-merchandising-56.png

Renders of a Sphero in-store display wall with Ollie Nubby tires, Chariot, Ramps and boxed robots, plus a detail view — Retail Merchandising 57

Retail Merchandising
↓ retail-merchandising-57.png Read the text →

Sphero endcap concept render with a black silhouette figure for scale, headed 'Expect more from your toys' — Retail Merchandising 58

Retail Merchandising
↓ retail-merchandising-58.png

Design renders of a Sphero countertop retail display with dimensions, dummy ball, LCD screen and swappable base graphic — Retail Merchandising 59

Retail Merchandising
↓ retail-merchandising-59.png Read the text →

Black slide with a row of in-store photos of Star Wars BB-8 and Sphero retail displays, headed 40 countries and 20,000 stores — Retail Merchandising 60

Retail Merchandising
↓ retail-merchandising-60.png Read the text →

Retail Merchandising 61 (Retail Merchandising) — Retail Merchandising 61

Retail Merchandising
↓ retail-merchandising-61.png

Retail Merchandising 62 (Retail Merchandising) — Retail Merchandising 62

Retail Merchandising
↓ retail-merchandising-62.png

Two photos of an installed Sphero in-store fixture: white demo deck, wall-mounted TV, BB-8 stock and pegged accessories — Retail Merchandising 63

Retail Merchandising
↓ retail-merchandising-63.png

Retail Merchandising 64

Retail Merchandising

↓ retail-merchandising-64.png

Sphero fixture concept render at left paired with a photo of the same fixture built and stocked in store at right — Retail Merchandising 65

Retail Merchandising
↓ retail-merchandising-65.png

Retail Merchandising 66 (Retail Merchandising) — Retail Merchandising 66

Retail Merchandising
↓ retail-merchandising-66.png

Retail Merchandising 67 (Retail Merchandising) — Retail Merchandising 67

Retail Merchandising
↓ retail-merchandising-67.png

Render of a grey Star Wars counter display holding six boxed BB-8 droids, a tablet mount and a lightsaber shelf — Retail Merchandising 68

Retail Merchandising
↓ retail-merchandising-68.png

Two renders of a white Sphero display with five robots on lit pucks above a panel of product descriptions — Retail Merchandising 69

Retail Merchandising
↓ retail-merchandising-69.png

Close-up render of a Sphero fixture's BB-8 panel and demo deck at left, full stocked fixture render at right — Retail Merchandising 70

Retail Merchandising
↓ retail-merchandising-70.png

Retail Merchandising 71 (Retail Merchandising) — Retail Merchandising 71

Retail Merchandising
↓ retail-merchandising-71.png

Straight-on render of a Sphero fixture: five robots on lit pucks, six boxed BB-8 units and covers on shelves below — Retail Merchandising 72

Retail Merchandising
↓ retail-merchandising-72.png

Curved white Sphero floor fixture in a store stocked with boxed BB-8, SPRK and Ollie, labeled POP CONCEPT IN STORE - HUSKY — Retail Merchandising 73

Retail Merchandising
↓ retail-merchandising-73.png

Retail Merchandising 74 (Retail Merchandising) — Retail Merchandising 74

Retail Merchandising
↓ retail-merchandising-74.png

Rendered black Star Wars display tray with a BB-8 droid on a sand surface, tucked into a lit wooden retail shelf bay — Retail Merchandising 75

Retail Merchandising
↓ retail-merchandising-75.png

Low-angle render of a black Star Wars display base with a glowing orange LED grid surface and a BB-8 droid standing on it — Retail Merchandising 76

Retail Merchandising
↓ retail-merchandising-76.png

Overhead render of a wood retail table with six metal stands and a black glass Star Wars enclosure holding a BB-8 droid — Retail Merchandising 77

Retail Merchandising
↓ retail-merchandising-77.png

Render of a long black Star Wars display trough with sand and a BB-8 droid, phone on a stand at left, inside an Apple Store — Retail Merchandising 78

Retail Merchandising
↓ retail-merchandising-78.png

Retail Merchandising 79 (Retail Merchandising) — Retail Merchandising 79

Retail Merchandising
↓ retail-merchandising-79.png

Render of a black sand terrain tray with a BB-8 droid beside a smartphone in a wedge stand on a wood retail table — Retail Merchandising 80

Retail Merchandising
↓ retail-merchandising-80.png

Retail Merchandising 81 (Retail Merchandising) — Retail Merchandising 81

Retail Merchandising
↓ retail-merchandising-81.png

Wide render of a black sand-terrain trough with a BB-8 droid and a docked phone on a wood table in an Apple Store interior — Retail Merchandising 82

Retail Merchandising
↓ retail-merchandising-82.png

Retail Merchandising 83 (Retail Merchandising) — Retail Merchandising 83

Retail Merchandising
↓ retail-merchandising-83.png

Retail Merchandising 85 (Retail Merchandising) — Retail Merchandising 85

Retail Merchandising
↓ retail-merchandising-85.png

Retail Merchandising 86 (Retail Merchandising) — Retail Merchandising 86

Retail Merchandising
↓ retail-merchandising-86.png

Press · 60

Why Spectacles will succeed where Google Glass failed — Ad Age — Why Spectacles will succeed where Google Glass failed Ad Age
↗ adage.com/article/guest-columnists/snapchat-s-spectacles-succeed-google-glass-failed/306013 ↓ why-spectacles-will-succeed-where-google-glass-failed-ad-age.png

Snap Spectacles Win 3 Golds at Cannes — Adweek — Snap Spectacles Win 3 Golds at Cannes — Adweek
↗ adweek.com/creativity/snap-spectacles-win-3-golds-at-cannes-for-their-functional-beautiful-design ↓ snap-spectacles-win-3-golds-at-cannes-adweek.png

Request for Book Testimonial Physics of Brand

↗ amazon.com/Physics-Brand-Understand-Forces-Behind/dp/1440342679 ↓ request-for-book-testimonial-physics-of-brand.png Read the text →

ON A WHYM: The marketing mavens behind Spectacles launch — LA Business Journal — ON A WHYM: The marketing mavens behind Spectacles launch — LA Business Journal
↗ bizjournals.com/losangeles/news/2019/11/25/on-a-whym-the-marketing-mavens-behind-spectacles.html ↓ on-a-whym-the-marketing-mavens-behind-spectacles-launch-la-business-jo.png

Book cover for Jab, Jab, Jab, Right Hook by Gary Vaynerchuk: red type on cream with two dark red boxing gloves — Jab Jab Jab Right Hook — Apple Books
↗ books.apple.com/us/book/jab-jab-jab-right-hook/id599910525 ↓ jab-jab-jab-right-hook-apple-books.png

Saatchi Art Selection Committee — Saatchi Art Selection Committee
↗ canvas.saatchiart.com/the-other-art-fair/la-introducing-selection-committee-member-kelly-nyland ↓ saatchi-art-selection-committee.png

SnapGlass? HoloChat? Snapchat is secretly hiring wearable technology experts — CNET — SnapGlass? HoloChat? Snapchat is secretly hiring wearable technology experts — CNET
↗ cnet.com/tech/mobile/snapchat-glasses-vergence-snap-labs-hints-wearable ↓ snapglass-holochat-snapchat-is-secretly-hiring-wearable-technology-exp.png

Turn Dialog into Dollars over SMS — Kelly Nyland on conversational commerce — Turn Dialog into Dollars over SMS — Kelly Nyland on conversational commerce
↗ crowdcast.io/e/turn-dialog-into-dollars/register ↓ turn-dialog-into-dollars-over-sms-kelly-nyland-on-conversational-comme.png

2016 Open Design Jury — Core77 — 2016 Open Design Jury — Core77
↗ designawards.core77.com/judging-alumni?category_id=0&competition_id=2&page_number=3&sort_by=0 ↓ 2016-open-design-jury-core77.png

10 Successful Women Share Their Goals for the Year — FabFitFun feature on Kelly Nyland — 10 Successful Women Share Their Goals for the Year — FabFitFun feature on Kelly Nyland
↗ fabfitfun.com/magazine/women-share-2019-goals ↓ 10-successful-women-share-their-goals-for-the-year-fabfitfun-feature-o.png

Teal Proper Rebel title card: "She Who Dares to Rebel", Kelly Nyland, Founder and CEO, WHYM, with a round portrait — Taking Charge of the Market with a Billion-Dollar Idea — Go Proper Rebel
↗ goproperrebel.com/taking-charge-of-the-market-with-a-billion-dollar-idea ↓ taking-charge-of-the-market-with-a-billion-dollar-idea-go-proper-rebel.png

Female-Founded Company — Her Campus — Female-Founded Company — Her Campus
↗ hercampus.com/school/montevallo/ceo-founder-petalfox-kelly-nyland-shares-what-it-means-run-female-founded-company ↓ female-founded-company-her-campus.png

Episode 228: Kelly Nyland, CEO of Whym — Episode 228: Kelly Nyland, CEO of Whym
↗ hireotter.com/behindcompanylines/episode-228-kelly-nyland-ceo-of-whym ↓ episode-228-kelly-nyland-ceo-of-whym.png

Funding BAM feature card with a portrait of Kelly Nyland, her title at Whym, seed amount raised and a pull quote — 5 on Funding with Kelly Nyland — LinkedIn
↗ linkedin.com/pulse/5-funding-kelly-nyland-founder-ceo-whym-beck-bamberger ↓ 5-on-funding-with-kelly-nyland-linkedin.png Read the text →

Brands are creating an entire text-based commerce platform — Marketer Hire — Brands are creating an entire text-based commerce platform — Marketer Hire
↗ marketerhire.com/blog ↓ brands-are-creating-an-entire-text-based-commerce-platform-marketer-hi.png

SMS is the new email: DTC brands are getting into text messaging — Modern Retail — SMS is the new email Modern Retail
↗ modernretail.co/retailers/sms-is-the-new-email-dtc-brands-are-getting-into-text-messaging ↓ sms-is-the-new-email-modern-retail.png

eCommerce & Text Messaging with Kelly Nyland — Spotify — eCommerce & Text Messaging with Kelly Nyland — Spotify
↗ open.spotify.com/episode/02jZFHQtfzwBPPRmrIjlIM ↓ ecommerce-text-messaging-with-kelly-nyland-spotify.png

Kelly Nyland, Spectacles Launch — Spotify — Kelly Nyland, Spectacles Launch — Spotify
↗ open.spotify.com/episode/6XqKswDoqcxgkk6lD3iRYW ↓ kelly-nyland-spectacles-launch-spotify.png

Real Famous Podcast — How to Make Brands Real Famous with Kelly Nyland on Snap Spectacles — Real Famous Podcast — How to Make Brands Real Famous with Kelly Nyland on Snap Spectacles
↗ open.spotify.com/episode/1Q9vnvrKyslX7QCYNVWYQP ↓ real-famous-podcast-how-to-make-brands-real-famous-with-kelly-nyland-o.png

Podcast cover on terracotta: "KELLY NYLAND / Founder of Whym" beside a portrait in a green blob frame, marked 1/2 — Starting a Multi-million Dollar Company with Kelly Nyland — Spotify
↗ open.spotify.com/episode/4xLyCeRb44RnTGdKBmlNUl ↓ starting-a-multi-million-dollar-company-with-kelly-nyland-spotify.png

A Stunt Like No Other — Shorty Awards — A Stunt Like No Other — Shorty Awards
↗ shortyawards.com/10th/usopenxspectacles-a-stunt-like-no-other ↓ a-stunt-like-no-other-shorty-awards.png

Tank Talks — Kelly Nyland on the future of conversational e-commerce

↗ tanktalks.substack.com/p/whyms-ceo-kelly-nyland-on-the-power ↓ tank-talks-kelly-nyland-on-the-future-of-conversational-e-commerce.png Read the text →

Red circle mark with a white serif capital I centered inside it, on a plain white background — The People Who Matter at Snap — The Information
↗ theinformation.com/articles/the-people-who-matter-at-snap ↓ copy.png

2016 tech recap: Snapchat Spectacles — The Verge — 2016 tech recap: Snapchat Spectacles — The Verge
↗ theverge.com/2016/12/26/14041548/2016-tech-recap-snapchat-spectacles ↓ copy-2.png

This Will Be the Star Wars Toy Every Kid Wants This Holiday — TIME — This Will Be the Star Wars Toy Every Kid Wants This Holiday — TIME
↗ time.com/4021163/bb-8-sphero-toy ↓ this-will-be-the-star-wars-toy-every-kid-wants-this-holiday-time.png

Start Your Own Thing — Glitter Guide — Start Your Own Thing — Glitter Guide
↗ web.archive.org/web/20230320191545/http://theglitterguide.com/2018/07/31/petal-fox-business-tips ↓ start-your-own-thing-glitter-guide.png

Conversational Commerce, Supporting Women-Owned Businesses — Women in Retail Podcast — Conversational Commerce, Supporting Women-Owned Businesses — Women in Retail Podcast
↗ womeninretail.com/podcast/whym-co-founders-on-conversational-commerce-supporting-women-owned-businesses-and-more ↓ conversational-commerce-supporting-women-owned-businesses-women-in-ret.png

BB-8 Awakens: Is Sphero's New Droid the Most Awesome Star Wars Toy Ever? — WSJ — BB-8 Awakens: Is Sphero's New Droid the Most Awesome Star Wars Toy Ever? — WSJ
↗ wsj.com/articles/bb-8-awakens-is-spheros-new-droid-the-most-awesome-star-wars-toy-ever-1441285524 ↓ bb-8-awakens-is-spheros-new-droid-the-most-awesome-star-wars-toy-ever-.png

Speaker card reading 'Talk Data To Me', 22 Mar 12PM, Verishop Group, Gen-V Icons L.A., with a portrait of Kelly Nyland — Kelly Nyland — 2023 Keynote Speaker — YouTube
↗ youtube.com/watch?v=7N8Cy_QVuM0 ↓ kelly-nyland-2023-keynote-speaker-youtube.png

Podcast (TOBE) Experienced Tech Marketer and Her Own Lifestyle Brand with Kelly Nyland

↗ youtube.com/watch?v=BAeYT4nvABY ↓ podcast-tobe-experienced-tech-marketer-and-her-own-lifestyle-brand-wit.png

"With the launch of the brilliantly marketed Spectacles, Snapchat proved that a tech company could create genuine consumer desire." — 2016 tech recap Snapchat Spectacles The Verge
↓ 2016-tech-recap-snapchat-spectacles-the-verge.png

2019 TechStars Demo Day Advisor — 2019 TechStars Demo Day Advisor
↓ 2019-techstars-demo-day-advisor.png

2020 WGSN State of Media Report — 2020 WGSN State of Media Report
↓ 2020-wgsn-state-of-media-report.png

PDF

articles-commerce-evolution-ebook-3

↓ articles-commerce-evolution-ebook-3.pdf

PDF

articles-reports-wgsn-2020-shopper-foreast

↓ articles-reports-wgsn-2020-shopper-foreast.pdf

PDF

articles-reports-wgsn-2020-state-of-media

↓ articles-reports-wgsn-2020-state-of-media.pdf

PDF

articles-ron-robinson-40th-aniversary-book

↓ articles-ron-robinson-40th-aniversary-book.pdf

Blind Data — podcast logo

↓ podcast-logo.png Read the text →

Commerce Evolution E-Book

↓ commerce-evolution-e-book.png Read the text →

Gary Vaynerchuk Jab Jab Jab Right Hook

↓ gary-vaynerchuk-jab-jab-jab-right-hook.png

Growth Marketing Conference Keynote — Growth Marketing Conference Keynote
↓ growth-marketing-conference-keynote.png

RON ROBINSON Magazine — 40th Anniversary Book — RON ROBINSON Magazine 40th Anniversary Book
↓ ron-robinson-magazine-40th-anniversary-book.png

"The marketing genius behind Snap's new Spectacles is something we haven't seen in a long, long time. We all want a pair." — Snapchat Spectacles marketing success Vox
↓ snapchat-spectacles-marketing-success-vox.png

Returnly webinar card on off-white: "WEBINAR SERIES / The DTC Open House" with a one-line series description — Webinar Building Brands and Technology Companies in the DTC Space with Kelly Nyland
↓ webinar-building-brands-and-technology-companies-in-the-dtc-space-with.png

Funding feature card with Kelly Nyland's portrait, her title at Whym, seed amount raised and a quote — 5 on Funding with Kelly Nyland — press card

Minishop
↓ minishop-5-on-funding-with-kelly-nyland-founder-and-ceo-of-whym.png Read the text →

The Physics of Brand — book cover

Speaking

↓ 37.png Read the text →

Tank Talks podcast episode card for Kelly Nyland of Whym, with her photo and an episode summary on black — Tank Talks — podcast promo card

Speaking
↓ articles-tank-talks.png Read the text →

L.A. Biz homepage screenshot leading with the article "On a Whym: The marketing mavens behind Spectacles launch a 'text bouti — On a Whym: The marketing mavens behind Spectacles launch — L.A. Business Journal

Spectacles
↓ on-a-whym-the-marketing-mavens-behind-spectacles-launch-a-text-02.png Read the text →

Business Insider

Outlet mark

↓ business-insider.png Citation →

CNET

Outlet mark

↓ cnet.png Citation →

Engadget

Outlet mark

↓ engadget.png Citation →

Forbes

Outlet mark

↓ forbes-mark.png Citation →

Forbes (wordmark)

Outlet mark

↓ forbes-wordmark.png Citation →

Gizmodo

Outlet mark

↓ gizmodo.png Citation →

Laptop Mag

Outlet mark

↓ laptop-mag.png Citation →

MAKE

Outlet mark

↓ make-magazine.png Citation →

Mashable

Outlet mark

↓ mashable.png Citation →

NBC News

Outlet mark

↓ nbc-news.png Citation →

TIME

Outlet mark

↓ time.png Citation →

WSJ

Outlet mark

↓ wsj.png Citation →

Selected Works — hero covers · 21

Automotive (Product Launch) — Automotive

Product Launch
↓ automotive.jpg

AR Drone (Product Launch) — AR Drone

Product Launch
↓ ar-drone.png

Two Sphero Ollie tube robots, one white with blue tires and one black with red trim, speeding through neon light streaks — Ollie

Product Launch
↓ ollie.png

Snapbots (Product Launch) — Snapbots

Product Launch
↓ snapbots.jpg

Spectacles (Product Launch) — Spectacles

Product Launch
↓ spectacles.png

SPRK+ (Product Launch) — SPRK+

Product Launch
↓ sprk.png

Zikmu (Product Launch) — Zikmu

Product Launch
↓ zikmu.png

Person with long dark hair and a beard in orange Parrot Zik headphones, lit magenta and green, looking at the camera — Zik

Product Launch
↓ zik.png

ROLI (Product Launch) — ROLI

Product Launch
↓ roli.png

Sphero BB-8 app-enabled droid on a reflective surface beside a black bowl of oranges — BB-8

Product Launch
↓ bb-8.png Read the text →

Whym cover image with boba, sunglasses and puzzle-box photography beside a phone showing the app home feed — Shopping App

Product Launch
↓ shopping-app.png Read the text →

Petalfox (Product Launch) — Petalfox

Product Launch
↓ petalfox.png

Phone screen showing a YUi Brooklyn mini shop with $30.00 subtotal and Apple Pay, beside pastel candles and a Macy's QR star — Shopping QR

Product Launch
↓ shopping-qr.png

Printed zine on a wood table titled 'The Text Shop', cover showing legs in sheer socks and a hand holding a gerbera daisy — Text Shop

Product Launch
↓ text-shop.png

Whym slide showing a Siete Foods minishop on phones with shoppable ingredients and wallet buttons — Minishop

Product Launch
↓ minishop.png Read the text →

Manhattan street at dusk with a giant yellow Spectacles camera-lens billboard above a Spectacles pop-up storefront — Pop-up

Product Launch
↓ pop-up.png Read the text →

Whym Doppel app mockup with an interest radar and floating product cards tagged Sparkling Water, Skincare, Chocolate — Zero-party Data

Project
↓ zero-party-data.png Read the text →

project_Warmup (Project) — project_Warmup

Project
↓ project-warmup.webp

project_Dutch (Project) — project_Dutch

Project
↓ project-dutch.webp

KOOKIE browser cover: 'Data. On purpose.' beside a phone showing Shop my browser history, screenshots and emails — Kookie

Project
↓ kookie.png

project_Atlas (Project) — project_Atlas

Project
↓ project-atlas.webp

Solo Projects — Oddkin & project_AITE · 53

Title slide reading “Today, AI is a good though partner.” in dark type on an off-white field — AI is a good thought partner

project_Oddkin
Read the text →

Title slide reading “Soon, AI will take responsibility for daily tasks.” — Soon AI will take responsibility

project_Oddkin
Read the text →

Humanoid robot plating chopped vegetables labelled PHYSICAL TASKS beside an orange question mark labelled DIGITAL TASKS — Physical tasks vs digital tasks

project_Oddkin
Read the text →

Title slide asking “What tasks do people hate the most?” — What tasks do people hate most?

project_Oddkin
Read the text →

Invisible Drudgery Matrix scatter plot of household tasks by weekly time required against user sentiment from hate to love — Invisible Drudgery Matrix

project_Oddkin
Read the text →

Title slide reading “Doing AIs have a last mile problem.” — Doing AIs have a last mile problem

project_Oddkin
Read the text →

Market gap slide splitting a tablet screen into small THINKING and MAKING panels against a large black DOING panel — Market gap — thinking, making, doing

project_Oddkin
Read the text →

AI Landscape slide mapping app icons into Incumbents, Vertical AI, Disruptors, Developer Tools and Consumer Applications — AI landscape map

project_Oddkin
Read the text →

Two-column slide contrasting “The Task Gap” with “Why This Matters To Humans”, over an orange banner about model optimization — The Task Gap

project_Oddkin
Read the text →

Title slide asking “Ok. AIs can watch, plan & shop. What else?” — Watch, plan & shop — what else?

project_Oddkin
Read the text →

Title slide reading “You can make it your own.” — You can make it your own

project_Oddkin
Read the text →

Title slide reading “Your AIs become experts.” — Your AIs become experts

project_Oddkin
Read the text →

“Is your AI an expert on dinner spots, beauty tips or workout routines?” beside a Fitness Routine agent card and skills list — Fitness do-er — skills and integrations

project_Oddkin
Read the text →

Title slide reading “Why now?” — Why now?

project_Oddkin
Read the text →

Two-panel slide on vertical AI leading $1B+ applications and high consumer experimentation with low switching costs — Vertical AI and low switching costs

project_Oddkin
Read the text →

Title slide asking “AI assistants haven’t worked. What’s different?” — AI assistants haven't worked

project_Oddkin
Read the text →

Slide headed “AI Assistants NOT FREE” showing assistant app screenshots with funding amounts and a user's objections — AI assistants are not free

project_Oddkin

Full-bleed smirking face emoji on an off-white slide — Smirk — beat slide

project_Oddkin

Unit economics slide: “$1 / task complete” beside a crossed-out headset icon for human-in-the-loop — $1 per completed task

project_Oddkin
Read the text →

Title slide: “Gen Z pays for convenience. This market will reach $2.5 trillion by 2035.” — Convenience — $2.5 trillion by 2035

project_Oddkin
Read the text →

Future Convenience Economy diagram: delivery apps today, humanoid robots later, Oddkin in the gap between them — Future Convenience Economy — the gap

project_Oddkin
Read the text →

Slide reading “Now that everyone can code…” beside vibe-coding tool icons, with $187 Billion by 2030 beneath — Now that everyone can code

project_Oddkin
Read the text →

Slide with a smirking emoji reading “…there is a sneaky cold start problem that just evaporated in the market.” — The cold start problem evaporated

project_Oddkin
Read the text →

Slide reading “Anyone can make personalized apps…” beside four AI-built recipe app screens and a row of funding figures — Anyone can make personalized apps

project_Oddkin
Read the text →

“..but basic AI lacks taste and vibe-checks.” above a ChatGPT restaurant thread citing Tripadvisor — Basic AI lacks taste and vibe-checks

project_Oddkin
Read the text →

Slide asking “Is the App Store dead?” beside recipe app screenshots and a Wabi invite-only mini-app waitlist page — Is the App Store dead?

project_Oddkin
Read the text →

Slide with a thinking-face emoji reading “So now, there’s a data collection problem.” — A data collection problem

project_Oddkin
Read the text →

“We want our own data to power our apps.” above TikTok, WhatsApp, Maps, Photos, Messages, Instagram and Notes icons — Our own data to power our apps

project_Oddkin
Read the text →

Title slide asking “Why are big companies solving work life first?” — Why work life got solved first

project_Oddkin
Read the text →

Workplace app icons above a line reading that professional workflows are explicit and context structured and permissioned — Professional workflows are explicit

project_Oddkin
Read the text →

Personal app icons above “Personal life workflows are bespoke.” and “This gap isn't an accident. It's structural.” — Personal life workflows are bespoke

project_Oddkin
Read the text →

Fitness do-er slide: “I PR'd at the gym today. Show me ‘why’.” beside a health-metric correlation dashboard — Food + fitness do-er — “I PR'd today”

project_Oddkin
Read the text →

City guide do-er slide: “Wrangle my group chat. Turn chaos into consensus so I can see my friends more often.” — City guide do-er — wrangle my group chat

project_Oddkin
Read the text →

Title slide: “ONE AXIS OF CURIOSITY — How is any company likely to solve this problem?” — How would any company solve this?

project_Oddkin
Read the text →

Three-box slide offering a specialized AI orchestration layer, a new class of AI models, or an AI breakthrough — Three routes — orchestration, models, breakthrough

project_Oddkin
Read the text →

AI Challenge slide: “Make money for me. Sell everything I'm not using or wearing anymore.” over unused gear and clothing — AI challenge — make money for me

project_Oddkin
Read the text →

Instagram Likes and TikTok favourites grids circled in red under the label NOT SEARCHABLE — Saved recipes are not searchable

I built an AI that watches TikTok and shops Instacart

Five phone screens labelled TikTok, iOS shortcuts, memories.ai, claude list and instacart — the AITE pipeline — What actually worked — the five-tool pipeline

I built an AI that watches TikTok and shops Instacart
Read the text →

Five dimmed phone screens: grocery list, sends to app, creates list, compare, add all items to cart, flagged 5% affiliate — What's possible today, out of the box

I built an AI that watches TikTok and shops Instacart
Read the text →

Four ChatGPT thread screenshots annotated with sceptical and angry emoji, each catching a dropped or wrong ingredient — ChatGPT drops the quinoa

I built an AI that watches TikTok and shops Instacart
Read the text →

Four phone screens labelled DM your agent, your agent watches, takes notes and adds diet, with a TikTok ingredient list — DM your agent — watch, note, adjust

I built an AI that watches TikTok and shops Instacart
Read the text →

Five phone screens labelled shops, compares, pre-builds cart, returns and remembers, ending on a Trader Joe's receipt — Shop, compare, return, remember

I built an AI that watches TikTok and shops Instacart
Read the text →

Dark slide headed “Teaching computers to watch TikToks like a human”, with capability bubbles around a recipe video — Teaching computers to watch TikToks

I built an AI that watches TikTok and shops Instacart
Read the text →

Five phone screens labelled You see a video, DM it to Oddkin, the video is combed and recipes & list created — Send a video, get a cart

I built an AI that watches TikTok and shops Instacart
Read the text →

Dark slide listing grocery behaviours — 8M monthly Instacart orders at 5% of the US consumer app population — with shares — More than Instacart — where people shop

I built an AI that watches TikTok and shops Instacart
Read the text →

Health persona diagram: connect once, then an agent fans out to sleep, activity, food diary, grocery and supplement data — Health persona — connect once

I built an AI that watches TikTok and shops Instacart
Read the text →

Content verticals expansion diagram crossing a content axis with food, fitness, shopping and beauty categories — Content verticals expansion

I built an AI that watches TikTok and shops Instacart
Read the text →

Four phone screens labelled re-engages, helps with more and makes money, with a Seville city map and a $3 wallet — Re-engage, expand, monetize

I built an AI that watches TikTok and shops Instacart
Read the text →

Five phone screens labelled re-engage, helps with more, maps POIs and makes money, showing LA and Paris city guides — City guides — LA and Paris

I built an AI that watches TikTok and shops Instacart
Read the text →

User Goals Pareto diagram: overlapping Energy and Aesthetics circles meeting at “Lose 5 pounds” — User goals — energy and aesthetics

I built an AI that watches TikTok and shops Instacart
Read the text →

Meal prep do-er slide: “I want to lose 5 pounds. Figure out exactly what I need to do every day for the next 5 weeks.” — Meal prep do-er — the goal above the app

I built an AI that watches TikTok and shops Instacart
Read the text →

Four iOS Screen Time and Apple Card settings screens labelled permissions, credentials, payments and identities — Agentic permissions, Apple-teen style

I built an AI that watches TikTok and shops Instacart

Meal prep diagram running from Recime and Instacart user counts through kitchen devices to a humanoid robot plating food — Meal prep — from apps to a body

I built an AI that watches TikTok and shops Instacart
Read the text →

Other · 12

Freespoke

↓ freespoke.png

Particula

↗ particula-tech.com/pages/gochess-wizard-harry-potter ↓ particula.png

PopSockets

↗ popsockets.com/en-us/home ↓ popsockets.png

Apptronik — Angel Investor — Meet Apollo, the 'iPhone' of humanoid robots — Apptronik
↗ apptronik.com ↓ apptronik.png

In-seam — Angel Investor — Luxury retail platform built for personal stylists — In-seam
↗ businessoffashion.com/news/retail/personal-shopping-platform-in-seam-secures-2-million-in-funding ↓ in-seam.png

SKOP pilates reformer on white: a person in green activewear sits on the black carriage touching a mounted screen — Skop
↗ onepeloton.com ↓ skop.png

Two-panel Revolar card: a person seated smiling in a black top, and hands holding a white pendant beside a phone app — Revolar
↗ teenvogue.com/story/revolar-sexual-assault-safety-device ↓ revolar.png

Maslo.ai — Early Advisor — The first of its kind for empathetic computing — Maslo.ai
↗ maslo.ai ↓ maslo-ai.png

Shine — Board Observer — Elevate your bathroom — Shine
↗ techcrunch.com/2019/10/21/shine-bathroom-raises-750k-for-a-smart-home-add-on-that-flushes-away-your-toilet-doldrums ↓ shine.png

Whole Insight title slide 'Turning Eligibility into Revenue for Rural America' with rural, clinic and patient photos — WIP 6 PORTFOLIO Personal Kelly Nyland (Presentation) (2)
↗ wholeinsight.io ↓ wip-6-portfolio-personal-kelly-nyland-presentation-2.png

Soundwall card: a black-and-white splatter canvas hangs above a wood table where a person sits with a phone — Soundwall
↗ design-milk.com/soundwall-turns-artwork-audio-visual-experience ↓ soundwall.png

Grid of company logos on off-white including Venmo, Stripe, Google, Microsoft, PayPal, Uber, Airbnb, Spotify, TikTok — Deal 20
↓ deal-20.png

Documents & Reports · 1

PDF

‘Doppel’ Whitepaper — Full Version, Q1 2024

Document

↓ Download PDF

Press Kit · 1

Copy Machine (AI Video Effect)

↗ linkedin.com/in/kellynyland ↓ copy-machine-ai-video-effect.gif

Transcribed campaign assets · 180

Hands holding an iPad running Parrot AR.FreeFlight 2.1, with orange callout labels around the app's tile menu — Annotated feature diagram for Parrot's AR.FreeFlight 2.1 app…

AR Drone
↓ 123.png Read the text →

Table titled Sample GTM configurations comparing SMB, Comm/Mid market and Enterprise deal sizes, OTE and quotas — A sample go-to-market configuration table benchmarking deal size…

Archive
↓ 87ed7578d6e9c2fb.png Read the text →

Slide titled 'What investors are looking for at each stage' with a stacked ladder from Pre-seed to Series A — Fundraising reference slide mapping the traction bar investors expect…

Archive
↓ c5c61571e891fb35.png Read the text →

Slide titled What investors are looking for - PMF with Growth, Market, Value and Usage checklists — Fundraising slide listing the product-market-fit evidence investors…

Archive
↓ a2bb2da3244e0339.png Read the text →

ChatGPT 4o conversation where the model is asked whether it deliberately lied to Apollo Research — Screenshot used as source material for writing on AI deception…

Archive
↓ 142bbc98585d1379.png Read the text →

Chart titled Five Ways to Build a $100M Business plotting ARPA against customer count with animal icons and company labels — Whym fundraising chart placing its seed growth model on the classic…

Archive
↓ 7e064ac471b98f0c.png Read the text →

Campaign board of Star Wars BB-8 App-Enabled Droid ads, press one-sheet, feature tiles and lifestyle photos — Full marketing-campaign overview for the Sphero BB-8 App-Enabled Droid…

BB-8
↓ bb8-bb-8tm-marketing-campaign.jpg Read the text →

Contact sheet of Star Wars BB-8 app-enabled droid campaign assets: banners, one-sheet, social tiles and lifestyle photos — Overview board of the Sphero BB-8 App-Enabled Droid launch campaign…

BB-8
↓ 80.png Read the text →

Black BB-8 technical wireframe slide with skillware, traitware, hardware and inductive charging callouts — Sphero BB-8 feature diagram, labelling the droid's software…

BB-8
↓ 82.png Read the text →

Content verticals expansion diagram crossing a content axis with food, fitness, shopping and beauty categories — How one entry point spreads: content drives shopping behaviour…

I built an AI that watches TikTok and shops Instacart
Read the text →

Meal prep diagram running from Recime and Instacart user counts through kitchen devices to a humanoid robot plating food — The bridge from the app layer to the body…

I built an AI that watches TikTok and shops Instacart
Read the text →

Four ChatGPT thread screenshots annotated with sceptical and angry emoji, each catching a dropped or wrong ingredient — The ChatGPT dinner-planning thread that failed four ways…

I built an AI that watches TikTok and shops Instacart
Read the text →

Five phone screens labelled You see a video, DM it to Oddkin, the video is combed and recipes & list created — The DM surface as a consumer would meet it…

I built an AI that watches TikTok and shops Instacart
Read the text →

Four phone screens labelled DM your agent, your agent watches, takes notes and adds diet, with a TikTok ingredient list — The first half of the DM flow: one instruction turns two weeks of saved…

I built an AI that watches TikTok and shops Instacart
Read the text →

Meal prep do-er slide: “I want to lose 5 pounds. Figure out exactly what I need to do every day for the next 5 weeks.” — The meal prep do-er stated as a goal rather than an app…

I built an AI that watches TikTok and shops Instacart
Read the text →

Four phone screens labelled re-engages, helps with more and makes money, with a Seville city map and a $3 wallet — The retention loop: the agent starts the conversation…

I built an AI that watches TikTok and shops Instacart
Read the text →

Health persona diagram: connect once, then an agent fans out to sleep, activity, food diary, grocery and supplement data — The same architecture pointed at health instead of food — connect once…

I built an AI that watches TikTok and shops Instacart
Read the text →

Five phone screens labelled re-engage, helps with more, maps POIs and makes money, showing LA and Paris city guides — The same loop taken wider: city guides for LA and Paris built from…

I built an AI that watches TikTok and shops Instacart
Read the text →

Five phone screens labelled shops, compares, pre-builds cart, returns and remembers, ending on a Trader Joe's receipt — The second half of the DM flow: store comparison, a built $46.88 cart…

I built an AI that watches TikTok and shops Instacart
Read the text →

Five dimmed phone screens: grocery list, sends to app, creates list, compare, add all items to cart, flagged 5% affiliate — What a consumer can already assemble out of the box today…

I built an AI that watches TikTok and shops Instacart
Read the text →

Dark slide headed “Teaching computers to watch TikToks like a human”, with capability bubbles around a recipe video — What a machine has to do to read a recipe video the way a cook does…

I built an AI that watches TikTok and shops Instacart
Read the text →

Five phone screens labelled TikTok, iOS shortcuts, memories.ai, claude list and instacart — the AITE pipeline — What actually worked: a share-sheet shortcut catches the TikTok…

I built an AI that watches TikTok and shops Instacart
Read the text →

User Goals Pareto diagram: overlapping Energy and Aesthetics circles meeting at “Lose 5 pounds” — Where personal apps actually get built — energy and aesthetics…

I built an AI that watches TikTok and shops Instacart
Read the text →

Dark slide listing grocery behaviours — 8M monthly Instacart orders at 5% of the US consumer app population — with shares — Why one delivery integration doesn't reach the market…

I built an AI that watches TikTok and shops Instacart
Read the text →

Minishops and SMS campaigns slide with a Siete Foods minishop, text thread and 9% conversion rate tile — Case-study slide pairing a Siete Foods Whym minishop and SMS campaign…

Minishop
↓ 225.png Read the text →

Hadron Epoch daily planner deskpad shot flat on a four-color paper background — Catalog product shot of a Hadron Epoch undated daily planner deskpad…

Minishop
↓ minishop-whymcatalog-20-rgb.jpg Read the text →

Client case-study slide for Siete Foods…

Minishop

↓ 232.png Read the text →

Siete Foods results slide: 91% net new customers pictogram, 9% campaign conversion rate and two client quotes — Results slide for the Siete Foods engagement…

Minishop
↓ 233.png Read the text →

Case Study slide with two phone mockups of a Siete Foods minishop and a checkout card, above the case-study headline — Title slide for the Siete Foods case study…

Minishop
↓ 231.png Read the text →

Minishop 3.0 slide with two phone screens showing a whym wallet product page and a Target search result — Whym Minishop 3.0 slide showing expanded retailer and payment options…

Minishop
↓ 229.png Read the text →

Minishops + Direct Messages slide: three phones showing an Instagram DM thread with Siete Foods ending in a Whym checkout — Whym Minishops case study showing a real Instagram DM conversation with…

Minishop
↓ 226.png Read the text →

Link in bio partners slide: Hoo.be and Beacons logos beside phone mockups of a Siete Foods Whym minishop and checkout — Whym Minishops partner slide showing embeddable shoppable link…

Minishop
↓ 223.png Read the text →

Minishop 2.0 slide: Siete Foods mobile shop with recipe, shoppable ingredients and wallet payment buttons — Whym product slide introducing Minishop 2.0…

Minishop
↓ 228.png Read the text →

Slide labeled "The anatomy of a minishop" with stacked component labels beside a Verse Chocolate cart mockup — Whym slide breaking a minishop into its parts…

Minishop
↓ 221.png Read the text →

Whym slide pairing Minishops with TikTok…

Minishop

↓ 224.png Read the text →

Campaign board of Ollie Spine Ramp ads: banners, HUD-style hero frames with jump-height stats, and a stats-breakdown rail — Marketing campaign layout for the Sphero Ollie Spine Ramp…

Ollie
↓ ollie-spine-ramp-marketing-campaign.jpg Read the text →

Blue-and-white Ollie on white with a blue Sphero face mark, flanked by two columns of spec words above a blue icon row — Ollie “Choose Your Side” spec card in the standard blue colorway…

Ollie
↓ e387b870_116.png Read the text →

Black Ollie Darkside on black with a glowing red Sphero mark, flanked by two columns of spec words above a red icon row — Ollie Darkside “Choose Your Side” spec card…

Ollie
↓ 115.png Read the text →

Petalfox brand and campaign board pitching text-message flower ordering…

Petalfox

↓ 30e3f2ba_Petalfox.png Read the text →

Petalfox site and app shown across desktop, laptop, tablet and phone with the line Use a text message to buy flowers — Petalfox brand layout showing the text-commerce flower service across…

Petalfox
↓ Petalfox Layout.png Read the text →

Mood board collage: greenery bouquet, ochre lace lingerie, a handwritten letter, gold rings in amber water, stone facade — Petalfox brand mood board pairing floral arrangements with ochre tones…

Petalfox
↓ petalfox-7.png Read the text →

Petalfox color trend moodboard: grid of blush, ochre and teal swatches interleaved with lifestyle photography — Petalfox Spring/Summer 2019 color trend board pairing palette swatches…

Petalfox
↓ Petalfox Color Trends.png Read the text →

The Snap Spectacles pop-up store takeover in midtown Manhattan…

Pop-up

↓ 49.png Read the text →

Dusk beachfront building with a bright yellow Spectacles storefront band above roll-up doors, palm trees on either side — The Spectacles pop-up store on the Venice Beach boardwalk at 701…

Pop-up
↓ deaaa42d_51.png Read the text →

Atlas slide with a phone camera view of a cathedral and itinerary message, plus a landscape phone showing a Seville map guide — Atlas concept slide showing the app hand off from booking a trip to…

project_Atlas
↓ sq-86f24f-8.png Read the text →

Atlas travel app mockup over a Majorca coastline, with chat bubbles planning a trip and saved inspiration reels — Atlas concept slide: the app assembles a Majorca itinerary from social…

project_Atlas
↓ sq-1dd560-7.png Read the text →

Atlas slide asking what travel planning looks like today, with three collages of group chats and spreadsheets — Atlas problem-framing slide illustrating today's travel planning as…

project_Atlas
↓ sq-6471a3-4.png Read the text →

Atlas concept slide: phone showing a DM thread with travel videos, callouts listing the extracted destinations — Atlas product concept slide showing social DMs being parsed into mapped…

project_Atlas
↓ sq-9156cd-5.png Read the text →

Brand guide pages for Project Atlas (Atlas Travel)…

project_Atlas

↓ sq-3ae2d4-46.png Read the text →

Brand Partners page from the 2025 Atlas Travel brand guide v1.01…

project_Atlas

↓ sq-2f253a-47.png Read the text →

Atlas market-size slide with nested arcs labeled $5.17t TAM, $1.2t SAM and $5b SOM, plus three yellow Gen Z callout pills — Market sizing slide from the project_Atlas deck…

project_Atlas
↓ sq-3ff0ea-12.png Read the text →

Atlas slide on Gen Z travel spend with three outlined stat cards: 4.1 trips per year, $1.2K per trip, 25K five-year LTV — Market slide from the project_Atlas deck quantifying Gen Z…

project_Atlas
↓ sq-4435f3-11.png Read the text →

Atlas competitive landscape slide with travel disruptor logos, incumbent categories and a feature comparison matrix — Project Atlas market map positioning the product against travel…

project_Atlas
↓ sq-5726ce-13.png Read the text →

Project Atlas slide contrasting Gen Z travel booking with AI planning, showing TikTok grid and group chat mockups — Project Atlas pitch slide arguing TikTok and group chats have replaced…

project_Atlas
↓ sq-33526a-10.png Read the text →

Project Atlas slide showing shared travel posts from WhatsApp, Instagram and TikTok resolving into mapped location cards — Project Atlas slide explaining the input-to-output flow: DM'd photos…

project_Atlas
↓ sq-1bebfe-6.png Read the text →

UX/UI page from the 2025 Atlas Travel brand guide v1.01…

project_Atlas

↓ sq-917aab-45.png Read the text →

Dutch concept slide with a phone showing a shared expense group ledger and the line One card to rule them all — Dutch positioning slide contrasting constant settle-up with an…

project_Dutch
↓ sq-9f6db2-7.png Read the text →

Pitch slide 'The Problem' with an orange-to-pink shared payment card labeled Let's Just Split It beside four friction points — Problem slide from the Dutch pitch…

project_Dutch
↓ sq-6a65f6-2.png Read the text →

Dutch "Our Solution" slide listing five benefits beside an Invite Your Date phone screen with QR code — Solution slide for Dutch, a shared payment card that splits date bills…

project_Dutch
↓ sq-1e8000-4.png Read the text →

Dutch persona slide "Meet Emma, 29" with traits, star attributes and a scenario quote beside a portrait — User persona slide from the Dutch project describing Emma…

project_Dutch
↓ sq-cc0c87-3.png Read the text →

Dutch user journey slide: five numbered steps beside an annotated Create Shared Card phone mockup — User-journey slide for Dutch, walking a shared 50/50 date card from…

project_Dutch
↓ sq-56a0ae-5.png Read the text →

Kookie deck page explaining Doppel-powered shopping profiles with three iridescent 3D shapes — Concept deck page describing how Kookie shopping profiles…

project_Kookie
↓ 216.png Read the text →

KOOKIE 'Your shopping Surface' slide with layered browser mockups showing cross-platform product search results — Concept slide for KOOKIE, a shopping surface that searches a user's…

project_Kookie
↓ c60586f5_219.png Read the text →

Lavender slide titled What People Are Saying with three attributed shopper quotes — Customer-voice slide with three shopper quotes about controlling their…

project_Kookie
↓ Reviews.png Read the text →

Deck page explaining Kookie's Doppel shopping profiles…

project_Kookie

↓ 217.png Read the text →

Kookie "How it Works" slide describing the shopping Surface and Portals, with two browser mockups — Deck page explaining Kookie's Surface search across Portals…

project_Kookie
↓ 220.png Read the text →

Kookie's Best Features slide with three iridescent 3D shapes and feature descriptions — Deck page listing Kookie's three headline features: automatic tracking…

project_Kookie
↓ Features.png Read the text →

Go-to-market slide for the Doppel shopping-persona concept…

project_Kookie

↓ 218.png Read the text →

Four-quadrant KOOKIE concept board: Specialized Browser, Shopper Profiles, Surface & Portals and Data Gamification screens — KOOKIE concept board laying out the four product pillars…

project_Kookie
↓ 214.png Read the text →

KOOKIE concept for swappable shopping identities…

project_Kookie

↓ 215.png Read the text →

Kookie slide titled A History of Shopping with gradient feature cards and a paragraph on cookies and data — Positioning slide arguing that shopping data should return to shoppers…

project_Kookie
↓ Company.png Read the text →

Deep purple Kookie slide headed 'Why we made Kookie' with iridescent cookie-shaped discs and a powered-by-whym lockup — Positioning slide for Kookie, a Whym-powered product pitching…

project_Kookie
↓ About.png Read the text →

Dark blue Kookie slide headlined "All browsers are now 'privacy browsers' and that's not good" — Positioning slide introducing Kookie as an honest browser with the…

project_Kookie
↓ 210.png Read the text →

Market-sizing slide with concentric circles: 4.6B browser users, 2.14B online shoppers, 100M early adopters — TAM/SAM/SOM market-sizing slide from the Kookie pitch…

project_Kookie
↓ 213.png Read the text →

KOOKIE 'Why Now' slide in purple, with phone mockups of Saks Off 5th Instagram posts and stories fanned across the right — Why-now slide for KOOKIE, arguing that shoppers can finally own and…

project_Kookie
↓ 209.png Read the text →

City guide do-er slide: “Wrangle my group chat. Turn chaos into consensus so I can see my friends more often.” — A city-guide do-er running a night out end to end — poll…

project_Oddkin
Read the text →

Fitness do-er slide: “I PR'd at the gym today. Show me ‘why’.” beside a health-metric correlation dashboard — A combined food and fitness do-er answering why a personal record…

project_Oddkin
Read the text →

“Is your AI an expert on dinner spots, beauty tips or workout routines?” beside a Fitness Routine agent card and skills list — A do-er shown as a shareable card with an explicit skill list…

project_Oddkin
Read the text →

“..but basic AI lacks taste and vibe-checks.” above a ChatGPT restaurant thread citing Tripadvisor — A generic model answering a restaurant question with directory results…

project_Oddkin
Read the text →

Slide asking “Is the App Store dead?” beside recipe app screenshots and a Wabi invite-only mini-app waitlist page — Distribution shifting off the App Store…

project_Oddkin
Read the text →

Title slide reading “Your AIs become experts.” — Expertise accrues to the agent that holds your context…

project_Oddkin
Read the text →

Slide reading “Anyone can make personalized apps…” beside four AI-built recipe app screens and a row of funding figures — Four AI-built personal recipe apps shown alongside what the category…

project_Oddkin
Read the text →

AI Landscape slide mapping app icons into Incumbents, Vertical AI, Disruptors, Developer Tools and Consumer Applications — Landscape map of the AI market as it stood when Oddkin was scoped…

project_Oddkin
Read the text →

Slide reading “Now that everyone can code…” beside vibe-coding tool icons, with $187 Billion by 2030 beneath — Opening of the Cold Start Problem section…

project_Oddkin
Read the text →

Title slide reading “Today, AI is a good though partner.” in dark type on an off-white field — Opening slide of the Oddkin deck stating where AI sits today…

project_Oddkin
Read the text →

Title slide reading “You can make it your own.” — Personalization as the product: the do-er is configured by its owner…

project_Oddkin
Read the text →

Workplace app icons above a line reading that professional workflows are explicit and context structured and permissioned — The answer: work is the easy case — explicit workflows…

project_Oddkin
Read the text →

Humanoid robot plating chopped vegetables labelled PHYSICAL TASKS beside an orange question mark labelled DIGITAL TASKS — The asymmetry behind Oddkin: robotics has a clear answer for physical…

project_Oddkin
Read the text →

Two-column slide contrasting “The Task Gap” with “Why This Matters To Humans”, over an orange banner about model optimization — The capability gap stated plainly…

project_Oddkin
Read the text →

AI Challenge slide: “Make money for me. Sell everything I'm not using or wearing anymore.” over unused gear and clothing — The closing exercise Kelly puts to the room — build this one…

project_Oddkin
Read the text →

Future Convenience Economy diagram: delivery apps today, humanoid robots later, Oddkin in the gap between them — The Future Convenience Economy diagram: delivery apps today…

project_Oddkin
Read the text →

Invisible Drudgery Matrix scatter plot of household tasks by weekly time required against user sentiment from hate to love — The Invisible Drudgery Matrix: 1,000 survey respondents plotting…

project_Oddkin
Read the text →

Market gap slide splitting a tablet screen into small THINKING and MAKING panels against a large black DOING panel — The market gap slide: thinking and making are crowded with tools…

project_Oddkin
Read the text →

Title slide: “Gen Z pays for convenience. This market will reach $2.5 trillion by 2035.” — The market size behind the convenience-economy argument

project_Oddkin
Read the text →

Title slide asking “AI assistants haven’t worked. What’s different?” — The objection the deck takes head on…

project_Oddkin
Read the text →

Title slide: “ONE AXIS OF CURIOSITY — How is any company likely to solve this problem?” — The open question the deck ends on rather than claiming to have answered

project_Oddkin
Read the text →

Personal app icons above “Personal life workflows are bespoke.” and “This gap isn't an accident. It's structural.” — The other half of the answer: every household runs its own undocumented…

project_Oddkin
Read the text →

Title slide asking “Ok. AIs can watch, plan & shop. What else?” — The pivot from the meal-prep proof to the wider set of things a do-er…

project_Oddkin
Read the text →

Title slide asking “What tasks do people hate the most?” — The research question that produced the Invisible Drudgery Matrix

project_Oddkin
Read the text →

Title slide asking “Why are big companies solving work life first?” — The structural question: why enterprise agents shipped before personal…

project_Oddkin
Read the text →

Title slide reading “Why now?” — The timing section of the deck

project_Oddkin
Read the text →

Title slide reading “Soon, AI will take responsibility for daily tasks.” — The turn the Oddkin thesis rests on: responsibility for daily tasks…

project_Oddkin
Read the text →

Slide with a smirking emoji reading “…there is a sneaky cold start problem that just evaporated in the market.” — The turn: the cold start problem that used to protect consumer apps has…

project_Oddkin
Read the text →

Unit economics slide: “$1 / task complete” beside a crossed-out headset icon for human-in-the-loop — The unit economics that make a do-er possible now…

project_Oddkin
Read the text →

Three-box slide offering a specialized AI orchestration layer, a new class of AI models, or an AI breakthrough — Three routes to a doing AI, with a working name for the middle one…

project_Oddkin
Read the text →

Title slide reading “Doing AIs have a last mile problem.” — Where agents break: the last mile between a good plan and a finished…

project_Oddkin
Read the text →

“We want our own data to power our apps.” above TikTok, WhatsApp, Maps, Photos, Messages, Instagram and Notes icons — Where personal context actually lives — media, messaging and notes…

project_Oddkin
Read the text →

Slide with a thinking-face emoji reading “So now, there’s a data collection problem.” — Where the cold start moved to: the app got cheap, the data did not

project_Oddkin
Read the text →

Two-panel slide on vertical AI leading $1B+ applications and high consumer experimentation with low switching costs — Why the window is open: vertical AI is taking the billion-dollar…

project_Oddkin
Read the text →

Two men seated on a bench against a mossy brick wall, one in a navy sweater, one in a pink Human Made bomber jacket — Press photo of ROLI founder Roland Lamb with Pharrell Williams…

ROLI
↓ ROLI Pharrell Williams Roland Lamb.png Read the text →

Slide reading 'Add items from anywhere' with three phone mockups: image upload, link search and a Vans page share sheet — Concept slide for a shopping-collection app showing the three ways to…

Shopping App
↓ 2b108000_Home.png Read the text →

Slide reading 'Collaborate on shopping lists with friends' beside phone mockups of a shared Holiday Gifts list — Concept slide for a social shopping app feature that merges group…

Shopping App
↓ 196.png Read the text →

Whym slide reading "Combine items from any website into one, shopable list" with a collection mockup — Product slide showing Whym's cross-retailer collections…

Shopping App
↓ 195.png Read the text →

Whym 'Shop your screenshots' slide with four phone screens: an uploaded sunglasses photo and visual web search — Whym app feature slide for visual search…

Shopping App
↓ Home (3).png Read the text →

Whym feature slide with an annotated phone screen labelled stock alerts, price alerts, search, favorite and Add any URL — Whym feature slide explaining price-drop and low-stock tracking…

Shopping App
↓ 68e09867_29.png Read the text →

Slide reading 'Download & enable browser extension' with Safari and Chrome icons and Whym save-for-later UI mockups — Whym onboarding slide explaining that the browser extension quietly…

Shopping App
↓ 191.png Read the text →

Whym app home screen mockup with a search bar and dropdown offering browser history, screenshots and collections — Whym positioned as a personal search engine over the shopper's own…

Shopping App
↓ Home (2).png Read the text →

Whym marketing slide 'Shop it. We got it.' with App Store and Chrome badges above five app screens fanned out — Whym product marketing slide positioning the app as a memory for…

Shopping App
↓ 189.png Read the text →

Five Whym app screenshots — collections, share sheet, saved bag and product grid — beside a shopper quote — Whym shopping-app screens showing collections, sharing…

Shopping App
↓ 31.png Read the text →

Whym shoppable collections flow for Verishop Group and Macy's: reminder text, shop, collection, buy — Four-screen Whym walkthrough for a Verishop Group x Macy's shoppable…

Shopping QR
↓ Macys - Operations - 6.png Read the text →

Mood grid of indie labels including Poketo, YUi Brooklyn, Etre Cecile, Valfre, Dooz and Kiramoon — Mood and brand-inspiration board for the V—Edit IRL activation with…

Shopping QR
↓ Macys - V—Edit IRL - 4.png Read the text →

Slide 'Turn Browsers Into Buyers' with a shopper scanning a countertop QR sign and a Verishop x Macy's landing page — Opening slide of the Whym pitch for the Verishop Group pop-up at…

Shopping QR
↓ Macys - Operation - Whym - 15 (3).png Read the text →

Four-step Whym flow for Verishop Group at Macy's: star-shaped QR code, landing page, product page and SMS reminder — Operations slide mapping the Whym scan-to-shop journey built for the…

Shopping QR
↓ Macys - Operations - 4.png Read the text →

Four-step Whym flow: star-shaped QR code, Macy's product page, save pop-up and an iMessage reminder — Operations walkthrough for the Whym x Verishop Group pop-up at Macy's…

Shopping QR
↓ Macys - Operations - 5.png Read the text →

Yellow Snapbot vending machine on a floating pontoon barge with yellow balloons, moored across from London Bridge Resort — A floating Snapbot deployed on the water at Lake Havasu during Spring…

Snapbots
↓ 3.11.17 - Lake Havasu.jpg-large.jpg Read the text →

Yellow Snapbot vending machine with eyeball balloons on a Dave and Buster's arcade floor surrounded by game cabinets — A Snap Spectacles Snapbot placed on a Dave and Buster's arcade midway

Snapbots
↓ 12.21.16 - Dave and Busters.JPG Read the text →

Yellow Snapbot vending machine with balloons outside Yost Field House, a Michigan hockey jersey draped beside it — A Snap Spectacles Snapbot vending machine sited outside Yost Field…

Snapbots
↓ 2.11.17 - University of Michigan.jpg Read the text →

Yellow Snapbot Spectacles vending machine with balloon bunch at a lit outdoor plaza at night — A Snapbot Spectacles vending machine staged beside the fountain at The…

Snapbots
↓ 12.20.16 - Americana(1).JPG Read the text →

Yellow Snapbot vending machine with balloons beside the pool at Wet Republic, MGM Grand, Las Vegas — A Snapbot stationed poolside at Wet Republic Ultra Pool at MGM Grand

Snapbots
↓ 3.25.17 Wet Republic.png Read the text →

Yellow Snapbot Spectacles vending machine with a bunch of yellow balloons outside Phoenix Convention Center — A Snapbot vending machine installed outside the Phoenix Convention…

Snapbots
↓ 4.1.17 - NCAA Final Four Basketball.png Read the text →

Brown road sign reading Grand Canyon West Main Terminal in desert scrub under a blue sky — Location documentation from the 11.20.16 Snapbot drop at Grand Canyon…

Snapbots
↓ 11.20.16 - Grand Canyon(2).jpg Read the text →

Red Sundance helicopter, tail number N345SH, on a desert landing pad with red rock cliffs behind — Logistics photo from the Grand Canyon Snapbot drop on 11/20/16 - the…

Snapbots
↓ 11.20.16 - Grand Canyon.jpg Read the text →

Night shot of the Americana at Brand shopping center decorated for the…

Snapbots

↓ 12.20.16 - Americana.jpg Read the text →

Yellow Snapbot vending machine with balloons on a paved plaza beside wooden bleachers, food trucks and a kettle corn stand — Snap Spectacles Snapbot placed at an outdoor fan event tied to the NCAA…

Snapbots
↓ 4.22.17 - NCAA Final Four Basketball.png Read the text →

Yellow Snapbot vending machine with eye balloons beside a white NIKKI BEACH Welcome sign under a tree — Snap Spectacles Snapbot placed at the Nikki Beach entrance on 3/23/17…

Snapbots
↓ 3.23.17 - Nikki Beach.jpg-large.jpg Read the text →

Yellow Snapbot vending machine with balloons beside a brick wall bearing a vertical red THE MARKET sign — Snap Spectacles Snapbot placed outside The Market in Austin during SXSW…

Snapbots
↓ 3.16.17 - Market (SXSW).jpg-large.jpg Read the text →

Yellow Snapbot vending machine with balloons on a lawn at an outdoor shopping center, pretzel kiosk and gold statue behind — Snap Spectacles Snapbot sited on the green at The Americana at Brand in…

Snapbots
↓ 4.7.17 The Americana .png Read the text →

Yellow Snapbot vending machine with balloons parked on gravel beside the Torchy's Tacos silver airstream trailer — Snap Spectacles Snapbot sited outside a Torchy's Tacos trailer in…

Snapbots
↓ 12.14.16 - Torchys-large.jpg Read the text →

Yellow Snapbot vending machine with balloons in front of an Anchor step-and-repeat outside Javelina bar on Rainey Street — Snapbot drop on 3.11.17 outside Javelina at 69 Rainey St in Austin…

Snapbots
↓ 3.11.17 - Anchor.jpg-large.jpg Read the text →

Yellow Snapbot vending machine with balloons at Daylight Beach Club, Las Vegas, beside poolside cabanas — Snapbot Spectacles vending machine placed at Daylight Beach Club in Las…

Snapbots
↓ 3.26.17 Daylight Vegas.png Read the text →

Crowd at night beside a giant gift-wrapped box installation, with a lit Christmas tree and Santa's sleigh overhead — The Snapbot concealed inside a giant gift box at The Grove in Los…

Snapbots
↓ 11.27.16 - Grove Box.jpg-large.jpg Read the text →

Yellow Snapbot vending machine with eyeball balloons at a palm-lined poolside venue under blue sky — The Spectacles Snapbot at Kokomo in Lake Havasu…

Snapbots
↓ 3.14.17 - Lake Havasu.jpg-large.jpg Read the text →

Glowing yellow Snapbot vending machine in front of a polar bear underwater viewing window at a zoo — The Spectacles Snapbot installed in front of the polar bear exhibit at…

Snapbots
↓ 1.11.17 - Lincoln Park Zoo.jpg Read the text →

Yellow Snapbot vending machine with balloons on a wooden dock beside a swamp tour boat named Swamp Thing — The Spectacles Snapbot on the dock at a Louisiana swamp tour landing

Snapbots
↓ 12.18.16 - Cajun Pride Swamp Tour.jpg Read the text →

Yellow Snapbot vending machine standing outside the Javelina bar on Rainey Street in Austin — The Spectacles Snapbot posted outside Javelina on Rainey Street in…

Snapbots
↓ 3.23.17 - Javelina.jpg-large.jpg Read the text →

Yellow Snapbot vending machine with balloons beside the neon Kitty Cohen's sign at a patio bar entrance — The Spectacles Snapbot stationed outside Kitty Cohen's in Austin

Snapbots
↓ 3.24.17 - Kitty Cohen.jpg-large.jpg Read the text →

Three tilted phone mockups showing a Doe Beauty Whym storefront, checkout screen and text-me-this-item message — Whym product mockups for Doe Beauty…

Speaking
↓ 12.png Read the text →

Spectacles Advertising board: stat circles, NYC wall mural, lens phone mockups and a Snapbot machine — Advertising chapter of the Snap Spectacles case study…

Spectacles
↓ Advertising copy.jpg Read the text →

Spectacles App Experience board with an iPhone showing the Snapchat Memories SPECS tab of circular videos — App Experience chapter of the Snap Spectacles case study…

Spectacles
↓ AppExperience.jpg Read the text →

Brand Identity chapter of the Snap Spectacles case study…

Spectacles

↓ BrandIdentity.jpg Read the text →

Snap Spectacles launch campaign board with yellow stat circles, Snapbot photos and a model wearing coral Spectacles — Case-study board summarizing the Snap Spectacles launch campaign…

Spectacles
↓ LaunchCampaign_Board.jpg Read the text →

Spectacles Circular Video board with the lens-shaped frame, round thumbnails and a rotating phone sequence — Circular Video chapter of the Snap Spectacles case study…

Spectacles
↓ CircularVideo.jpg Read the text →

Mobile spectacles.com page listing six New York Snapbot locations with yellow icons and street addresses — Mobile view of spectacles.com listing the New York Snapbot vending…

Spectacles
↓ spectacles-img-3320-2.png Read the text →

Spectacles Advertising board: wall murals, a Times Square multi-panel takeover, printed collateral and street billboards — Out-of-home gallery from the Snap Spectacles launch…

Spectacles
↓ Advertising2.jpg Read the text →

Spectacles Packaging Design slide: teal and coral camera sunglasses sealed in clear tubes with a yellow charging case — Packaging Design slide from the Snap Spectacles launch case study…

Spectacles
↓ PackagingDesign.jpg Read the text →

Spectacles slide titled Photography: three models wearing coral, teal and black camera sunglasses above campaign stats — Photography slide from the Snap Spectacles launch case study…

Spectacles
↓ Photography2.jpg Read the text →

Spectacles Product Design board with a front-on hero of the black camera sunglasses and yellow case — Product Design chapter of the Snap Spectacles case study…

Spectacles
↓ ProductDesign_Board.jpg Read the text →

Spectacles case-study slide titled Advertising with yellow stat circles and photos of murals and Times Square billboards — Results slide from the Snap Spectacles launch case study…

Spectacles
↓ Advertising.jpg Read the text →

Spectacles slide titled Snapbot: yellow vending robot floating by balloons in a desert, drop map, buyer at kiosk — Snapbot slide from the Snap Spectacles launch case study…

Spectacles
↓ Snapbot.jpg Read the text →

Snap Spectacles case-study board titled Video with impression, snap and story-view results — Spectacles launch case-study board summarizing the video campaign…

Spectacles
↓ Video.jpg Read the text →

Spectacles Web Design board with stat circles and overlapping spectacles.com browser mockups — Web Design chapter of the Snap Spectacles case study…

Spectacles
↓ WebDesign.jpg Read the text →

Sphero SPRK app store screenshot titled Teach Your Robot Programs showing a program list on an iPhone — App-store screenshot for the Sphero SPRK app…

SPRK+
↓ sprk-teach-your-robot.png Read the text →

Sphero SPRK Edition campaign board of print ads, press sheet, app screens, banner and color swatches — Campaign overview board for the Sphero SPRK Edition launch…

SPRK+
↓ sprk-marketing-campaign.jpg Read the text →

Sphero SPRK Edition campaign board: print ads, press release, app UI screens, packaging and color swatches — Full campaign layout for the Sphero SPRK Edition launch…

SPRK+
↓ 5d755b96_Sphero Edu SPRK (5).png Read the text →

Grid of angled phone mockups showing Sphero Edu app screens: block coding, JavaScript editor, drive controls and lessons — Sphero Edu app screens across draw, block…

SPRK+
↓ Sphero Edu SPRK (3).png Read the text →

App store screenshot titled Text-Based Code Viewer showing an iPhone displaying OVAL CODE with syntax-highlighted robot code — Sphero SPRK app-store screenshot promoting the text-based OVAL code…

SPRK+
↓ sprk-text-based-code.png Read the text →

Mockup of The Text Shop catalog on a wooden table, cover showing legs in confetti socks and a hand holding a gerbera daisy — Cover mockup for Whym's printed Text Shop catalog, issue one…

Text Shop
↓ WHYM_Catalog V5.pdf.png Read the text →

Woman lying on a floral rug surrounded by stationery, with a pull quote from Kelly Nyland, Founder and CEO — Editorial catalog spread of a stationery flat-lay carrying a Whym pull…

Text Shop
↓ a2441c3a_4.png Read the text →

Woman lying on a floral rug writing in a pink notebook, surrounded by stationery, greeting cards and journals — Lifestyle photography for Whym's Text Shop stationery catalog…

Text Shop
↓ textshop-schoolgirl-photo.jpg Read the text →

Overhead shot of four people working at a table covered in laptops, pastel notebooks, planners and stationery — Team lifestyle photography for Whym's Text Shop…

Text Shop
↓ textshop-1h1a7547.jpg Read the text →

Catalog spread with a star-confetti beauty portrait beside Stojo collapsible cups and Kiss Tea tins — Text-shop catalog spread pairing an editorial beauty portrait with…

Text Shop
↓ f3295bcd_11.png Read the text →

Pastel lookbook spread with confetti portrait, Tea Drops box, coffee bag and a "Boss Notes" notebook — Text-to-shop lookbook spread pairing hashtag-coded products with a…

Text Shop
↓ e7ac78bf_9.png Read the text →

Pastel catalog spread: Hadron Epoch planner, alleyoop cloths, butterfly paperclips and color-block pencils — Textshop catalog spread where each product carries a shoppable hashtag…

Text Shop
↓ 5a9e8b9d_6.png Read the text →

Two-page catalog spread profiling maker brand Wit & Delight…

Text Shop

↓ c10f0ed2_7.png Read the text →

Text Shop catalog spread: a hand holding a B12 Awake patch pack, pastel pencils, and two eyelash-decorated tumblers — Two-page Whym Text Shop catalog spread pairing product photography with…

Text Shop
↓ f7b5e92d_8.png Read the text →

Three phone mockups showing a Doe Beauty link page, a Whym checkout with Apple Pay, and a text-to-buy message — Whym text-shop flow mocked up for Doe Beauty: a link-in-bio page…

Text Shop
↓ 12.png Read the text →

Zero-party data slide reading "Choose who has your data and why" beside a phone showing data preference toggles — Portfolio slide on zero-party data…

Zero-party Data
↓ 2_Portfolio_Kelly (2).png Read the text →

Whym slide showing products captured across the web…

Zero-party Data

↓ ee671fd5_1.png Read the text →

Slide 'Bypass annoying cookie popups' with dark phone screens listing ad-network consent toggles and a preference panel — Zero-party-data concept showing a single settings screen that manages…

Zero-party Data
↓ c780d076_7.png Read the text →

Slide 'We tag your items.' with three product cards and removable interest tags like Sparkling Water and Skincare — Zero-party-data concept showing saved products auto-tagged with…

Zero-party Data
↓ b66ad3d4_2.png Read the text →