Whym Minishops case study showing a real Instagram DM conversation with…
Whym Minishops case study showing a real Instagram DM conversation with a brand converting into a mobile checkout, illustrating commerce inside direct messages.
Real Instagram DM thread with Siete Foods (408K followers, 2.2K posts) used as the proof case for Whym Minishops converting DM conversations into checkout; personal address and phone visible in the source image and deliberately not transcribed.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Minishops + Direct Messages
sietefoods (verified) - Instagram - 408K followers - 2.2K posts
You've followed this Instagram account since 2022
You both follow antoni and 13 others
View Profile
JAN 5, 3:04 PM
"Hi Siete! I tried to find your Cinnamon chips via Instagram but the Linkin bio link was broken. Can I buy them online?"
"Hola hola Kelly!! Thank you so much for reaching out! You can of course purchase our cinnamon chips online from... Are you looking for our churros or our bu..."
"Either way we have link for our churros here: https://sietefoods.com/collections/sweets/products/churro-strips-5-oz-6-bags"
"Churro Strips 5 oz - 6 Bags. Siete Churros not only are they delicious, but they're also made with simple ingredients like cassava flour, coconut sugar, cinnamon, and..."
"And we'd love to help you find our bunuelos near you!! Just send over your zip code!"
JAN 6, 6:17 PM - "90505!!! Amazing" / "I was looking for the holiday cinnamon chips I thought I saw..."
JAN 7, 10:01 AM - "It looks like the closest place near you that still has them in stock is the Whole Foods in Palo Alto!!" / "We'd love to send you some!! What's a good shipping address for you?"
JAN 7, 7:21 PM - "Oh! Wow! Ok." followed by Kelly Nyland's personal shipping address and phone number [redacted]
2:03 - Slack - Siete Foods - Complete this order for F... - PRODUCTS
my.whymwallet.com
SIETE GRAIN FREE CINNAMON CHIPS - Churro Strips - PALEO VEGAN
- Source
- Minishop →
- File
- /creative-assets/minishop/226.png
- Description
- Minishops + Direct Messages slide: three phones showing an Instagram DM thread with Siete Foods ending in a Whym checkout