Spectacles launch case-study board summarizing the video campaign…
Spectacles launch case-study board summarizing the video campaign objective, execution, and headline earned-media results.
Spectacles launch results: 75 billion media impressions, approx. $54.8M advertising value equivalency, 27,000 news stories, 8M Snaps made, 1.2B+ Snapchat story views, 7M unique web visits, 3.5M Twitter impressions
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Spectacles — Sunglasses that Snap! Make memories from your perspective.
Video
OBJECTIVE — Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION — To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
7M Unique Web Visists
3.5M Twitter Impressions
75 Billion MEDIA IMPRESSIONS
GENERATING APPROX. $54.8 M ADVERTISING VALUE EQUIVALENCY
FROM ACROSS 27,000 NEWS STORIES
- Source
- Spectacles →
- File
- /creative-assets/spectacles/Video.jpg
- Description
- Snap Spectacles case-study board titled Video with impression, snap and story-view results