Advertising chapter of the Snap Spectacles case study…
Advertising chapter of the Snap Spectacles case study, showing out-of-home takeovers, in-app lens creative and the Snapbot vending machine alongside campaign metrics.
Spectacles advertising results: 75 billion media impressions, ~$54.8M advertising value equivalency, 27,000 news stories, 8M Snaps made with Spectacles, 1.2B+ story views, 7M unique web visits, 3.5M Twitter impressions.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Spectacles — Sunglasses that Snap! Make memories from your perspective.
Advertising
OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
75 Billion MEDIA IMPRESSIONS — GENERATING APPROX. — $54.8 M ADVERTISING VALUE EQUIVALENCY — FROM ACROSS — 27,000 NEWS STORIES
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
7M Unique Web Visists
3.5M Twitter Impressions
Spectacles
- Source
- Spectacles →
- File
- /creative-assets/spectacles/Advertising copy.jpg
- Description
- Spectacles Advertising board: stat circles, NYC wall mural, lens phone mockups and a Snapbot machine