App Experience chapter of the Snap Spectacles case study…
App Experience chapter of the Snap Spectacles case study, showing how circular Spectacles footage lands in Snapchat Memories and rotates to fill the screen.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Spectacles — Sunglasses that Snap! Make memories from your perspective.
App Experience
OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
7M Unique Web Visists
3.5M Twitter Impressions
Memories — ALL / SNAPS / STORIES / SPECS / CAMERA ROLL — Spectacles Not Connected — Apr 15, 2017 — Apr 1, 2017 — 8:36 AM
- Source
- Spectacles →
- File
- /creative-assets/spectacles/AppExperience.jpg
- Description
- Spectacles App Experience board with an iPhone showing the Snapchat Memories SPECS tab of circular videos