Atlas problem-framing slide illustrating today's travel planning as…
Atlas problem-framing slide illustrating today's travel planning as scattered group chats and manual spreadsheets.
What this documents
Atlas research claims: 80% of trips start with social media content; 59% of users say coordination is the most stressful part
Text in this image
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
What does travel planning look like today?
80% of trips start with social media content
59% of users say coordination is the most stressful part
research requires hours of data entry & location lookups
Provenance
- Source
- project_Atlas →
- File
- /creative-assets/project-atlas/sq-6471a3-4.png
- Description
- Atlas slide asking what travel planning looks like today, with three collages of group chats and spreadsheets