Brand guide pages for Project Atlas (Atlas Travel)…
Brand guide pages for Project Atlas (Atlas Travel), defining the primary palette and its tint ramps alongside secondary colors.
Atlas Travel brand guide v1.01 (2025) primary palette: Naples Yellow #F6CC42, Vintage Gold #937000, Jet Black #282828, Marine Layer #9D9D9D.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
BRAND GUIDE — v1.01 — 2025 — ATLAS TRAVEL
Secondary Colors — A brand's primary color palette is crucial for creating a distinct and recognizable identity, as it establishes visual consistency that makes the brand more memorable and impactful.
Color Palette — A brand's primary color palette is crucial for creating a distinct and recognizable identity, as it establishes visual consistency that makes the brand more memorable and impactful.
Naples Yellow #F6CC42 | Vintage Gold #937000 | Jet Black #282828 | Marine Layer #9D9D9D
- Source
- project_Atlas →
- File
- /creative-assets/project-atlas/sq-3ae2d4-46.png
- Description
- Two Atlas Travel brand guide pages showing secondary color swatch grids and a named primary palette with hex values