Positioning slide arguing that shopping data should return to shoppers…
Positioning slide arguing that shopping data should return to shoppers, surrounded by cards for the product's persona, browsing-history and data-review features.
Claim that the browser cookie was released in 1994 with the Netscape browser
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
A HISTORY OF SHOPPING
Davis Thorne — Lifestyle Persona
Brand Promotions
Shop Screenshots
New data collected
SEARCH OUTFIT
See my data
Review browsing history
Train my shopping persona
The original cookie was released in 1994 with the Netscape browser. It's purpose was to power commerce, safety and the rise of the internet. Instead of creating a more progressive and personalized online experience using our data, advertisers have exploited it to turn our shopping behavior into billions of dollars. We believe that the power of that data belongs back in the hands of the shoppers who want to benefit from its value.
- Source
- project_Kookie →
- File
- /creative-assets/kookie/Company.png
- Description
- Kookie slide titled A History of Shopping with gradient feature cards and a paragraph on cookies and data