TAM/SAM/SOM market-sizing slide from the Kookie pitch…
TAM/SAM/SOM market-sizing slide from the Kookie pitch, framing a $326 billion browser market funnelling down to 100M early adopters.
Kookie market sizing claims: $326 billion browser market, 4.6B browser users, 2.14B online shoppers, 100M early adopters, ChatGPT at 100 million users and Brave Browser at 57 million users.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Size of $326 billion Browser Market
4.6B Browser Users
2.14B Online Shoppers
100M Early Adopters
TAM — Global browser market. Number of Daily Active Users.
SAM — Global shoppers that buy online.
SOM — Chat GPT now has 100 million users as a specialized interface for the market.
Brave Browser has 57 million users today.
- Source
- project_Kookie →
- File
- /creative-assets/kookie/213.png
- Description
- Market-sizing slide with concentric circles: 4.6B browser users, 2.14B online shoppers, 100M early adopters