Photography slide from the Snap Spectacles launch case study…
Photography slide from the Snap Spectacles launch case study, showing the three colorways in the hero campaign image alongside earned-media results.
Repeats the Spectacles campaign headline metrics: 75 billion media impressions, $54.8M advertising value equivalency, 27,000 news stories, 8M Snaps, 1 billion views on Snapchat.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Spectacles
Sunglasses that Snap! Make memories from your perspective.
Photography
OBJECTIVE
Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION
To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
75 Billion MEDIA IMPRESSIONS
GENERATING APPROX.
$54.8 M ADVERTISING VALUE EQUIVALENCY
FROM ACROSS
27,000 NEWS STORIES
8 Million Snaps TAKEN WITH SPECTACLES ACCUMULATING OVER 1 Billion Views ON SNAPCHAT
- Source
- Spectacles →
- File
- /creative-assets/spectacles/Photography2.jpg
- Description
- Spectacles slide titled Photography: three models wearing coral, teal and black camera sunglasses above campaign stats