Product Design chapter of the Snap Spectacles case study…
Product Design chapter of the Snap Spectacles case study, hero-ing the camera-lens industrial design against the headline usage numbers.
8 million Snaps taken with Spectacles accumulating over 1 billion views on Snapchat.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Spectacles
Sunglasses that Snap! Make memories from your perspective.
Product Design
OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8 Million Snaps TAKEN WITH SPECTACLES ACCUMULATING OVER 1 Billion Views ON SNAPCHAT
- Source
- Spectacles →
- File
- /creative-assets/spectacles/ProductDesign_Board.jpg
- Description
- Spectacles Product Design board with a front-on hero of the black camera sunglasses and yellow case