Portfolio slide on zero-party data…
Portfolio slide on zero-party data, showing a mobile settings screen with granular shopping and interest preference toggles plus brand reward cards.
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Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Choose who has your data and why. Brands, advertisers and content providers should incentivize you to share your data. Review who has your data, how much they have and when to take it back. Interest Categories. Lifestyle. Business & Industry. Fashion & Style Guru. Animal Lover. Children. Employment Status. Business Owner. Independent contractor. Manage the data Whym uses to customize your experience. Demographic Details. Shopping Preferences. Lifestyle: Fashion & Style Guru, Animal Lover, Arts & Culture Fan, Travel Enthusiast. Business & Industry. General. Personal Care: Skin Care, Cleansers, Facial Masks, Serums & Treatments, Exfoliators & Peels. Interest Preferences. Lucid - Achievement - Skincare Routine Master - 1 Item. Lucid - Perk - Free Face Mask - Expires 4/1/2025 - A reward from the Skincare Routine Master Achievement - Learn More. SEPHORA - Challenge - Find 6 Hidden Lipsticks in hidden locations on sephora.com - Completed 5/6 - Expires in 3 days - Rewards: Achievement: Lipstick Collector; Perk: Entry To Win A Mystery Box From The 2024 Collection - View Sweepstakes Details. SEPHORA - Achievement - Beauty Guru - 1 Perk, 2 Items.
- Source
- Zero-party Data →
- File
- /creative-assets/zero-party-data/2_Portfolio_Kelly (2).png
- Description
- Zero-party data slide reading "Choose who has your data and why" beside a phone showing data preference toggles