Operations walkthrough for the Whym x Verishop Group pop-up at Macy's…
Operations walkthrough for the Whym x Verishop Group pop-up at Macy's, mapping the shopper journey from a custom star QR code to a text-message reminder with an offer code.
Documents a real Whym x Verishop Group activation inside Macy's, using a custom star QR code and SMS save-for-later with a 20% VERISHOP checkout code valid through May 30th.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Meet Whym - Pop-up
VERISHOP GROUP | macy's
Scan — Custom QR
Shop — Macy's PdP
Save — Sticky Pop-Up
Reminder — Text Message
We now ship to 200 locations worldwide Details
YUi BROOKLYN — Rainbow Flower Shaped Soy & Beeswax Candle — 4 (1)
V—
VERISHOP GROUP | macy's — An innovative IRL retail experience — scan to shop indie and emerging brands.
Don't forget! Save for later with a text. — Text Me This Item
Whym Wallet — Today 3:25 PM
www.macys.com | YUi BROOKLYN | Rainbow Flower Shaped Soy & Beeswax Candle.
Here is the item you discovered at Macy's whym.cc/macys/fsdy23
Get 20% off all V- brands when you enter VERISHOP at checkout.
Offer good thru May 30th.
- Source
- Shopping QR →
- File
- /creative-assets/shopping-qr/Macys - Operations - 5.png
- Description
- Four-step Whym flow: star-shaped QR code, Macy's product page, save pop-up and an iMessage reminder