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Mood and brand-inspiration board for the V—Edit IRL activation with…

Mood and brand-inspiration board for the V—Edit IRL activation with Verishop Group at Macy's, curating TikTok-native indie brands with sub-$30 grab-and-go price points.

Mood grid of indie labels including Poketo, YUi Brooklyn, Etre Cecile, Valfre, Dooz and Kiramoon
What this documents

Names the V—Edit IRL brand roster at Macy's (Subtle Art, Poketo, Staff, YUi Brooklyn, Etre Cecile, Valfre, Reality, Dooz, Gria Beauty, Kiramoon) and a sub-$30 Gen Z price strategy.

Text in this image

Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.

The Mood — Brand Inspo

VERISHOP GROUP | macy's

Subtle Art / POKETO / Staff / YUi BROOKLYN / ETRE CECILE / Valfre / Reality / dooz / gria beauty / kiramoon

As Seen on Your FYP — Featured brands include scroll-stoppers and hard-to-find designers having their moment on TikTok.

Just Grab & Go — We're mindful of Gen Z's spending habits. With finds under $30, pick-ups are a no-brainer (and a great stop for gifting).

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Description
Mood grid of indie labels including Poketo, YUi Brooklyn, Etre Cecile, Valfre, Dooz and Kiramoon