Circular Video chapter of the Snap Spectacles case study…
Circular Video chapter of the Snap Spectacles case study, explaining the format that plays back the same regardless of how the phone is held.
8 million Snaps made with Spectacles and 1.2 billion+ accumulated Snapchat story views attributed to the circular video format.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Spectacles — Sunglasses that Snap! Make memories from your perspective.
Circular Video
OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8 Million Snaps Made with Spectacles
1.2 Billion+ Story Views Accumulated on Snapchat
- Source
- Spectacles →
- File
- /creative-assets/spectacles/CircularVideo.jpg
- Description
- Spectacles Circular Video board with the lens-shaped frame, round thumbnails and a rotating phone sequence