Full marketing-campaign overview for the Sphero BB-8 App-Enabled Droid…
Full marketing-campaign overview for the Sphero BB-8 App-Enabled Droid, laying out the 'This is the droid you're looking for' system across paid, owned and press assets.
BB-8 App-Enabled Droid campaign: launch September 4, 2015 (Force Friday), press kit at brandfolder.com/BB8, retailer page sphero.com/retail-partners. A PR contact line with a name, email and phone appears at small size and was not transcribed.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
STAR WARS — THIS IS THE DROID YOU'RE LOOKING FOR — BB-8(TM) APP-ENABLED DROID — Disney — sphero
BLUETOOTH SMART / 60 min BATTERY LIFE / APP-ENABLED / INDUCTIVE CHARGING / GYROSCOPIC PROPULSION / 30m RANGE — GET BB-8(TM)
Meet BB-8 - the app-enabled Droid whose movements and personality are as authentic as they are advanced. Based on your interactions, BB-8 will show a range of expressions and perk up when you give voice commands. Watch your Droid explore autonomously, guide BB-8 yourself, or create and view holographic recordings. BB-8 is more than a toy - it's your companion.
AUTHENTIC MOVEMENT — GUIDE YOUR BB-8 WITH A SMARTPHONE OR TABLET
LISTENS & RESPONDS — BB-8 RECOGNIZES AND REACTS TO YOUR VOICE
AUTONOMOUS BEHAVIOR — BB-8 HAS A MIND OF HIS OWN - EXPLORE THE STAR WARS GALAXY TOGETHER
HOLOGRAPHIC COMMUNICATION — RECORD, SEND, AND VIEW VIRTUAL HOLOGRAPHIC VIDEOS WITH BB-8
ADAPTIVE PERSONALITY — YOUR BB-8'S UNIQUE ATTITUDE AND ACTIONS EVOLVE AS YOU INTERACT
THE APP IS STRONG WITH THIS ONE — SEND A HOLOGRAM. OR JUST CALL.
BB-8(TM) APP-ENABLED DROID(TM) POWERED BY SPHERO
LAUNCH : SEPTEMBER 4, 2015 — SEE BB-8 IN ACTION AT SPHERO.COM/STARWARS
PRESS KIT: brandfolder.com/BB8 | RETAILERS: sphero.com/retail-partners
SKILLWARE / TRAITWARE / HARDWARE / INDUCTIVE CHARGING
STAR WARS FORCE FRIDAY — FOLLOW US ON SNAPCHAT AT GOSPHERO
sphero.com — (c) & TM Lucasfilm Ltd.
- Source
- BB-8 →
- File
- /creative-assets/bb8/bb8-bb-8tm-marketing-campaign.jpg
- Description
- Campaign board of Star Wars BB-8 App-Enabled Droid ads, press one-sheet, feature tiles and lifestyle photos