Overview board of the Sphero BB-8 App-Enabled Droid launch campaign…
Overview board of the Sphero BB-8 App-Enabled Droid launch campaign, showing the 'This is the droid you're looking for' creative system across display banners, press one-sheet, feature tiles and Force Friday social.
BB-8 App-Enabled Droid launch dated September 4, 2015 (Force Friday); campaign press kit hosted at brandfolder.com/BB8. A PR-contact block with a name and phone number appears but is too small to read reliably and was not transcribed.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
STAR WARS — THIS IS THE DROID YOU'RE LOOKING FOR — BB-8(TM) APP-ENABLED DROID — Disney — sphero
BLUETOOTH SMART / 60 min BATTERY LIFE / APP-ENABLED / INDUCTIVE CHARGING / GYROSCOPIC PROPULSION / 30m RANGE
GET BB-8(TM)
Meet BB-8 - the app-enabled Droid whose movements and personality are as authentic as they are advanced. Based on your interactions, BB-8 will show a range of expressions and perk up when you give voice commands. Watch your Droid explore autonomously, guide BB-8 yourself, or create and view holographic recordings. BB-8 is more than a toy - it's your companion.
AUTHENTIC MOVEMENT — GUIDE YOUR BB-8 WITH A SMARTPHONE OR TABLET
LISTENS & RESPONDS — BB-8 RECOGNIZES AND REACTS TO YOUR VOICE
AUTONOMOUS BEHAVIOR — BB-8 HAS A MIND OF HIS OWN - EXPLORE THE STAR WARS GALAXY TOGETHER
HOLOGRAPHIC COMMUNICATION — RECORD, SEND, AND VIEW VIRTUAL HOLOGRAPHIC VIDEOS WITH BB-8
ADAPTIVE PERSONALITY — YOUR BB-8'S UNIQUE ATTITUDE AND ACTIONS EVOLVE AS YOU INTERACT
THE APP IS STRONG WITH THIS ONE
SEND A HOLOGRAM. OR JUST CALL.
BB-8 APP-ENABLED DROID(TM) POWERED BY SPHERO
LAUNCH : SEPTEMBER 4, 2015 — SEE BB-8 IN ACTION AT SPHERO.COM/STARWARS
PRESS KIT: brandfolder.com/BB8 | RETAILERS: sphero.com/retail-partners
SKILLWARE — APP-ENABLED GUIDANCE VOICE INTERACTION; TRAITWARE — ENGAGING PERSONALITY LEGENDARY LOYALTY; HARDWARE — EXTREMELY AGILE EXCEPTIONALLY DURABLE; INDUCTIVE CHARGING — WIRELESS POWER TRANSFER ELECTROMAGNETIC FIELD
STAR WARS FORCE FRIDAY — FOLLOW US ON SNAPCHAT AT GOSPHERO
(c) & TM Lucasfilm Ltd.
- Source
- BB-8 →
- File
- /creative-assets/bb8/80.png
- Description
- Contact sheet of Star Wars BB-8 app-enabled droid campaign assets: banners, one-sheet, social tiles and lifestyle photos