Packaging Design slide from the Snap Spectacles launch case study…
Packaging Design slide from the Snap Spectacles launch case study, showing the sealed clear-tube pack and the yellow folding charging case.
States 8 million Snaps taken with Spectacles accumulating over 1 billion views on Snapchat.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Spectacles
Sunglasses that Snap! Make memories from your perspective.
Packaging Design
OBJECTIVE
Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION
To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8 Million Snaps TAKEN WITH SPECTACLES ACCUMULATING OVER 1 Billion Views ON SNAPCHAT
- Source
- Spectacles →
- File
- /creative-assets/spectacles/PackagingDesign.jpg
- Description
- Spectacles Packaging Design slide: teal and coral camera sunglasses sealed in clear tubes with a yellow charging case