How one entry point spreads: content drives shopping behaviour…
How one entry point spreads: content drives shopping behaviour, so groceries at home extends to eating out, fitness, shopping and beauty.
What this documents
Benchmarks the adjacent category: MyFitnessPal at 6m monthly actives and $300m ARR globally on a fraction of this data.
Text in this image
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Content VERTICALS EXPANSION. Context. Food — at home, out on the town. Fitness. Shopping. Beauty.
FitnessPal — 6m monthly actives, $300m ARR globally.
180K DMs. 115k Likes. 800k users.
Provenance
- Source
- I built an AI that watches TikTok and shops Instacart →
- File
- /images/notion/2a1ec25a29a7d68a.png
- Description
- Content verticals expansion diagram crossing a content axis with food, fitness, shopping and beauty categories