Positioning slide introducing Kookie as an honest browser with the…
Positioning slide introducing Kookie as an honest browser with the tagline "Data. On purpose."
Kookie positioned as a Whym browser brand with the tagline "Data. On purpose."
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
All browsers are now 'privacy browsers' and that's not good. We are building an honest browser, under the new brand name Kookie. This browser champions the tagline "Data. On purpose." Within the past 10 years all browsers have shifted to marketing themselves as privacy browsers. And now, with the death of the [internet] 'cookie', we believe there is a massive market opportunity for Whym to create a new standard for online transparency.
- Source
- project_Kookie →
- File
- /creative-assets/kookie/210.png
- Description
- Dark blue Kookie slide headlined "All browsers are now 'privacy browsers' and that's not good"