Fundraising slide listing the product-market-fit evidence investors…
Fundraising slide listing the product-market-fit evidence investors look for across growth, market, value and usage.
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What investors are looking for - PMF
Investors are looking for data that confirms product market fit
Growth — Revenue Growth; Logo Growth; High customer win rates; Quick sales cycles
Market — Clear Ideal Customer Profile; Clear target market segment; Validate potential size with existing contracts
Value — Clear value proposition + ability to quantify; Part of a customer's core business processes; High customer willingness to pay; Low logo & gross MRR churn; Net MRR retention > 100%
Usage — High engagement metrics (# of users, frequency of usage, etc.)
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- Slide titled What investors are looking for - PMF with Growth, Market, Value and Usage checklists