Concept deck page describing how Kookie shopping profiles…
Concept deck page describing how Kookie shopping profiles, powered by Doppel API technology, let users control the data profile websites see.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Kookie shopping profiles, powered by Doppel API Technology, let you re-create the data profile you want websites to see, without compromising your entire list of interests AND without sharing your personal information. By using profiles, you are 'shopping as' a set of pre-selected preferences, interests or filters. When you use Kookie profiles you don't arrive online 'faceless', you arrive wearing precisely the identity you want each entity to see at that moment, and you can change your profile at any time - which will result in an immediate change to your personalized experience. With profiles enabled, advertising companies and content companies will leverage this digital identity so they can tailor user experiences without the need to immediately signin the user. At any moment, if a user believes their persona is being misused they can switch to a new profile instantly. Changing profiles resets the user to logged-out sites and advertisers as if they are an entirely different person than they were moments before. Use profiles to bypass "Accept These Cookies" notifications. Profiles let websites customize content for first-time visitors without them having to identify themselves or signin. Profiles let advertisers show you relevant ads while you're still in control of what's tracked.
- Source
- project_Kookie →
- File
- /creative-assets/kookie/216.png
- Description
- Kookie deck page explaining Doppel-powered shopping profiles with three iridescent 3D shapes