Market slide from the project_Atlas deck quantifying Gen Z…
Market slide from the project_Atlas deck quantifying Gen Z leisure-travel behavior along a rising dashed arrow.
What this documents
Claims Gen Z takes 4.1 trips per year at $1.2K per trip for a 25K five-year leisure-travel LTV; the headline carries a grammar error, 'Gen Z is pours money'.
Text in this image
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
...especially as Gen Z is pours money into the experience economy.
4.1
Trips per year
$1.2K
Spent on each trip
25K
5-year LTV in Leisure Travel
Provenance
- Source
- project_Atlas →
- File
- /creative-assets/project-atlas/sq-4435f3-11.png
- Description
- Atlas slide on Gen Z travel spend with three outlined stat cards: 4.1 trips per year, $1.2K per trip, 25K five-year LTV