Positioning slide for Kookie, a Whym-powered product pitching…
Positioning slide for Kookie, a Whym-powered product pitching transparent, user-owned shopping data instead of covert tracking.
Kookie positioning claims the team are ex-Snapchat employees (slide misspells it 'shapchat') and that the product is powered by Whym.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
WHY WE MADE KOOKIE
Ex-shapchat employees have created a new internet experience for the next generation. No more creepy tracking. Trust starts with transparency. Shopping is fun and brands want to pay to match with the right shoppers online. See how much your shopping persona is really worth. This is your quantified self - and you benefit directly from your behavior.
powered by whym.
- Source
- project_Kookie →
- File
- /creative-assets/kookie/About.png
- Description
- Deep purple Kookie slide headed 'Why we made Kookie' with iridescent cookie-shaped discs and a powered-by-whym lockup