Market sizing slide from the project_Atlas deck…
Market sizing slide from the project_Atlas deck, funneling global travel spend down to a Gen Z serviceable obtainable market.
What this documents
Sizes the opportunity at $5.17t TAM in global travel, $1.2t SAM in US leisure and $5b SOM in Gen Z travelers, citing 70m US Gen Z travelers and 1 billion group chats.
Text in this image
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Atlas
The market is huge, and growing.
$5.17t
TAM Global Travel
$1.2t
SAM: US Leisure
$5b
SOM: Gen Z Travelers
70m US Gen Z travelers
150m TikTok & Group DMs
1 Billion Group Chats
Provenance
- Source
- project_Atlas →
- File
- /creative-assets/project-atlas/sq-3ff0ea-12.png
- Description
- Atlas market-size slide with nested arcs labeled $5.17t TAM, $1.2t SAM and $5b SOM, plus three yellow Gen Z callout pills