Snapbot slide from the Snap Spectacles launch case study…
Snapbot slide from the Snap Spectacles launch case study, showing the vending-machine distribution stunt alongside the campaign's earned-media and engagement metrics.
Spectacles Snapbot distribution results: 81 Snapbot drops (printed "Snapot"), 75 billion media impressions, $54.8M advertising value equivalency, 27,000 news stories.
Transcribed from the asset above and checked against the record. Figures are reproduced as printed, including where the original is itself a claim rather than an audited number.
Spectacles
Sunglasses that Snap! Make memories from your perspective.
Snapbot
OBJECTIVE
Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION
To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
75 Billion MEDIA IMPRESSIONS
GENERATING APPROX.
$54.8 M ADVERTISING VALUE EQUIVALENCY
FROM ACROSS
27,000 NEWS STORIES
81 Snapot Drops
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
4M Geofilter & Lens Views
7M Unique Web Visists
3.5M Twitter Impressions
WILL SPECS WORK WITH MY PHONE?
Spectacles - Insert Card to Buy
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- Source
- Spectacles →
- File
- /creative-assets/spectacles/Snapbot.jpg
- Description
- Spectacles slide titled Snapbot: yellow vending robot floating by balloons in a desert, drop map, buyer at kiosk