Spectacles

Snapchat, Head of Go To Market

NYSE: SNAP, Backed by Lightspeed, Benchmark, Coatue, IVP, Kleiner Perkins, Tencent and Alibaba Group.

Pre-IPO, I was sought out and joined the Snap Lab executive team to architect the launch and go-to-market strategy for Spectacles at Snapchat. The concept and execution was developed completely in-house and in secret by my team.

The first version of the Apple iPod sold 100,000 units of it’s first generation, so we made it our goal to construct a viral campaign that would allow us to sell the same number of units through limited distribution within the first year of the product launch. We met our goals, without selling a single unit online, within 9 months of the launch.

This campaign created the momentum that Evan Spiegel wanted to usher in the company’s 2017 IPO.

40.png
41.png
51.png
45.png
44.png
48.png
43.png
47.png
52.png
Portfolio_Kelly (16).png

THE CAMPAIGN RESULTS

THE CAMPAIGN RESULTS

ProductDesign_Board.jpg
LaunchCampaign_Board.jpg
Snapbot.jpg
Advertising copy.jpg
Advertising.jpg
Advertising2.jpg
WebDesign.jpg
Photography.jpg
Photography2.jpg
AppExperience.jpg
Video.jpg
BrandIdentity.jpg
CircularVideo.jpg
PackagingDesign.jpg

* fintech

* ecommerce

* zero to one

(2) IPOs

* founder

* AI

* robots

* future-of-retail

* fundraising

* product-market-fit

* go-to-market

* angel investor

* brand builder

* consumer tech

* software

* hardware

* games

* apps

* global

* leadership

* sales & marketing

* drones

* payments

* text to pay

* conversational commerce

* los angeles

* fintech * ecommerce * zero to one (2) IPOs * founder * AI * robots * future-of-retail * fundraising * product-market-fit * go-to-market * angel investor * brand builder * consumer tech * software * hardware * games * apps * global * leadership * sales & marketing * drones * payments * text to pay * conversational commerce * los angeles

Next

Snapbots