* fintech
* ecommerce
* zero to one
(2) IPOs
* founder
* AI
* robots
* future-of-retail
* fundraising
* product-market-fit
* go-to-market
* angel investor
* brand builder
* consumer tech
* software
* hardware
* games
* apps
* global
* leadership
* sales & marketing
* drones
* payments
* text to pay
* conversational commerce
* los angeles
* wearables
* internet of things
* fintech * ecommerce * zero to one (2) IPOs * founder * AI * robots * future-of-retail * fundraising * product-market-fit * go-to-market * angel investor * brand builder * consumer tech * software * hardware * games * apps * global * leadership * sales & marketing * drones * payments * text to pay * conversational commerce * los angeles * wearables * internet of things
Fundraising Course
Welcome! As a founder & CEO, I made this video series to help other founders adopt a few tools and tactics that I have learned during my fundraising process and through mentorship from incredible company builders in my network. This series is category & stage agnostic. These best practices have been applied to raising early-stage venture capital, but these practices scale into Series A, B & beyond.
The goal of this series is to help:
New founders get setup for success, and
Current founders add a few more tools to their fundraising toolkit when they stall out or need more inspiration to finish a current raise.
💡 Pro Tip: Save time. Increase ‘playback rate’.
⭐️ Read the reviews from other founders.
🖤 If you love it, please share it. And send feedback to hi@kellyny.land. That’s it!
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How to Series
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🤔Introduction // How to Fundraise, A Series by Kelly Nyland
🤔Introduction // How to Fundraise, A Series by Kelly Nyland
What will we cover in the series?
How is this series different than all of the Medium articles out there?
What is my motivation for doing this?
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🏁 Step 1 // How to qualify your investors
How many investors should you pre-qualify?
How do you qualify investors?
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✏️Step 2 // How to setup your fundraising process
Which investors do you want to meet?
Who can connect you those investors?
Once you meet them, how do you maintain momentum in your process?
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📊 Step 3 // How to prepare the documents you'll need
Be prepared and iterate quickly. Here are the documents you’ll eventually need during your process.
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🏎️ Step 4 // How to keep up the momentum in your raise process
While investors are busy and distracted by lots of deals, this is your*process. Here is how to run a tight 3-week process in which you move your investors thru your materials and keep up momentum in getting to a “yes” or “no” efficiently.
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🎭 Step 5 // How to turn rejection into insight
Making rejection productive. Add fuel to your fire.
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Nice Things Founders Have Said
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I haven't seen anything like this online. There's a Marc Andreessen version somewhere in the interwebz. But this one's better!
I love that you're showing an actual email and breaking it down. This is really valuable. There's a Marc Andreessen intro email like this, broken down as well, somewhere in the interwebz. It's very similar, but this one's better!
I also love the first meeting's follow up email. It's so comforting and useful to be able to see one like this.
Cadence of interest: GREAT to have a ballpark idea for what good momentum looks like. VERY useful. Thank you! Super-useful to see the overarching narrative of all these emails.
-Sebastian, Founder / Web 3, Gaming
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TL; DR: minimum education for founders raising money. Watch it now. Moar plz thanks.
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My overall review?
5 popcorns (out of 5)
A really super-solid, very necessary and thorough run through of all the steps a founder needs to hit to raise funds. I liked the forensic detail around how to break down email communications and which beats to hit at each step; I also really enjoyed the ‘what funder says … what founder hears’ bit. As you mentioned, it was exactly the rejection analysis people need! I also really enjoyed that you kind of tackled the whole thing as an individual process of iteration, as opposed to a definite equation. Somehow someone else acknowledging the fuzz was comforting.
-Aisha, Founder / SaaS
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I'm soaking it up as I am starting my pre-seed raise next month. Your insights are invaluable - really appreciate it!
Hi Kelly, big thanks for the fundraising guidance! I'm soaking it up as I am starting my pre-seed raise next month. Your insights are invaluable - really appreciate it!
Thanks a bunch.
-Ezgi, Founder / SaaS
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I've been watching your fundraising series and thought I could breeze through it, but have been finding it even more helpful than I anticipated!
So, I'm taking my time and working your strategies & tactics into my fundraising process etc. 😀
-Jeremy, Founder / Web 3
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Don't pay to have someone help you fundraise until you watch this series!
I was introduced to somebody who helps founders raise money, but once I interviewed her I was just like, “let me show you what I got as a resource from someone (Kelly Nyland) who creates all this incredible fundraising material”.
When she reviewed the videos, she was like ‘Wow, this is wonderful material. This is exactly what I would have charged you for. It’s great that Kelly is just putting this out there.”
-Asked not to disclose name, Founder / SaaS
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You are my hero.
-Zack, Founder / SaaS
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Really good job on the fundraising seminars. Funny to think that that was the process behind closing us!
-Richard, Investor / SaaS, Retail
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Listening, working, taking notes. LOVE this and will be sure to share!
- Jonalyn, Founder / SaaS
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Came across your fundraising video series. Thank you!
- Steven, Founder / DTC
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Great information here. Thanks for sharing!
-Ryan, Founder / Marketplace
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Your videos have become my go-to resource while fundraising…thank you!
I watched the video series and found it extremely helpful. Thank you for creating the resources, I am sure they will continue to support SO many founders with fundraising.
Everything you've shared is stuff that I've never found anywhere else.
-Jamilla, Founder / SaaS
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Running your process: This is far and away the most valuable video for me. I think it's because I haven't seen anything like this online. This is SO USEFUL!!
Video lengths are right on the sweet spot.
How to set up your fundraising process: Love the Kanban board. Love the suggestion to evaluate the individual partners. The spreadsheet for the connectors is excellent.
Assembling your materials: One key point on each page --> great. Narrative flow --> great. DocSend: I didn't know this! Super-cool. I'm going to try it. Thanks! Calendly: solid!
-Nicole, Founder / SaaS
As the founder and CEO, Kelly has received strong support from venture capitalists in prominent tech hubs such as Silicon Valley, New York, and Los Angeles. This backing includes participation from Sequoia, Lightspeed and Canaan, as well as support from angel investors associated with leading tech companies like Google, Facebook, Venmo, Stripe and more.
Backed by the best
Feedback or questions?
Areas of Expertise