Spectacles
Snapchat, Head of Go To Market
NYSE: SNAP, Backed by Lightspeed, Benchmark, Coatue, IVP, Kleiner Perkins, Tencent and Alibaba Group.
Pre-IPO, I was sought out and joined the Snap Lab executive team to architect the launch and go-to-market strategy for Spectacles at Snapchat. The concept and execution was developed completely in-house and in secret by my team.
The first version of the Apple iPod sold 100,000 units of it’s first generation, so we made it our goal to construct a viral campaign that would allow us to sell the same number of units through limited distribution within the first year of the product launch. We met our goals, without selling a single unit online, within 9 months of the launch.
This campaign created the momentum that Evan Spiegel wanted to usher in the company’s 2017 IPO.
THE CAMPAIGN RESULTS
THE CAMPAIGN RESULTS
* fintech
* ecommerce
* zero to one
(2) IPOs
* founder
* AI
* robots
* future-of-retail
* fundraising
* product-market-fit
* go-to-market
* angel investor
* brand builder
* consumer tech
* software
* hardware
* games
* apps
* global
* leadership
* sales & marketing
* drones
* payments
* text to pay
* conversational commerce
* los angeles
* fintech * ecommerce * zero to one (2) IPOs * founder * AI * robots * future-of-retail * fundraising * product-market-fit * go-to-market * angel investor * brand builder * consumer tech * software * hardware * games * apps * global * leadership * sales & marketing * drones * payments * text to pay * conversational commerce * los angeles