Warmup is a founder-first tool that streamlines the warm introduction process for fundraising, hiring, and early customer acquisition. Today, founders and their networks manage warm intros manually through spreadsheets, ad hoc emails, and fragmented tools, even though warm introductions drive the majority of venture deals and are a major source of stress, lost time, and missed opportunities.

The product is deliberately narrow: it does not try to be a personal relationship management tool (PRM), a full fundraising platform, or generic email marketing software. Instead, it integrates with these existing tools.

Warmup focuses on one specific part of the funnel: matching who a founder wants to meet (targets) with who in their network can credibly introduce them (connectors), then automating their process through the use of agentic workflows and AI writers. The system tracks progress in a kanban-style flow, monitors inbox responses, and surfaces reminders so intros move quickly instead of stalling.

Fundraising is the lead gen use case for Warmup. Founders need warm intros at the inception of the company. Warmup aims to create value on Day 0, beginning with company fundraising in months 0-6, followed by expansion during months 6-12+ when founders make their first key hires and begin B2B sales or BETA with friends & family.

There is a strong PLG growth opportunity. The average founder shares at least 50 investor targets to an average of 35 contacts. If Warmup were to replace

Completed: prototype, business plan and competitive analysis.