The Verge
Snapchat proved a tech company could create genuine consumer desire
Excerpt
With the launch of the brilliantly marketed Spectacles, Snapchat proved that a tech company could create genuine consumer desire.
Thomas Ricker, The Verge , 2016
A short excerpt, quoted verbatim for identification and attribution. The article itself remains with its publisher — follow the canonical link to read it there.
Where to find it
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- Publication
- The Verge
- Byline
- Thomas Ricker
- Published
- 2016
- Canonical
- https://www.theverge.com/2016/12/26/14041548/2016-tech-recap-snapchat-spectacles
- Archived