Shorty Awards
BB-8 by Sphero — Force Friday Snapchat Launch
What this establishes
The 8th Annual Shorty Awards entry for the BB-8 Force Friday Snapchat launch, submitted in Influencer & Celebrity Campaign and Snapchat. Its value here is the credits block: it names Kelly as SVP Global Marketing, Creative & Experience at Sphero, next to named colleagues at Sphero and at Naritiv. Most coverage of this campaign names the droid and not the people who launched it — this is the third-party page that records her role.
Excerpt
Kelly Nyland — SVP Global Marketing, Creative & Experience at Sphero
Shorty Awards , 2016
A short excerpt, quoted verbatim for identification and attribution. The article itself remains with its publisher — follow the canonical link to read it there.
Where to find it
The publisher’s own page resolves today.
- Publication
- Shorty Awards
- Published
- 2016
- Canonical
- https://shortyawards.com/8th/bb-8-by-sphero-force-friday-snapchat-launch
- Archived