--- title: "Press & Mentions" description: "Twenty years on the record — 75B media impressions across The Verge, Vox, WSJ, TIME, TechCrunch and more." author: "Kelly Nyland" url: "https://kellyny.land/press" --- # Press & Mentions > Twenty years, on the record. **75B** Media impressions · **200+** Featured in press · **160+** Products shipped · **2** IPOs — Parrot · Snap ## Notable quotes > “The marketing genius behind Snap's new Spectacles is something we haven't seen in a long, long time. We all want a pair.” > > Kurt Wagner — Vox > “With the launch of the brilliantly marketed Spectacles, Snapchat proved that a tech company could create genuine consumer desire.” > > Thomas Ricker — The Verge > “Sphero deserves kudos for managing to do what so many others put off. Truly, this is a perfect execution.” > > Gary Vaynerchuk — Jab, Jab, Jab, Right Hook ## Awards - Product Hunt — Product of the Week, 3rd place - Product Hunt — Product of the Day, 1st place - Product Hunt — Golden Kitty Awards - Cannes Lions — 3 Gold - Cannes Lions — 1 Silver - Cannes Lions — 2 Bronze - The Golden Kitty Awards - The Webby Awards - GOOD DESIGN Award ## Selected coverage - **The Verge** (2016, Feature): [Snapchat proved a tech company could create genuine consumer desire](https://www.theverge.com/2016/12/26/14041548/2016-tech-recap-snapchat-spectacles) — “With the launch of the brilliantly marketed Spectacles, Snapchat proved that a tech company could create genuine consumer desire.” - **Vox** (2016, Feature): [The marketing genius behind Snap's new Spectacles](https://www.vox.com/2016/11/20/13688096/snap-snapchat-spectacles-marketing-success) — “The marketing genius behind Snap's new Spectacles is something we haven't seen in a long, long time. We all want a pair.” - **WSJ** (2015, Feature): [BB-8 Awakens: Is Sphero's new droid the most awesome Star Wars toy ever?](https://www.wsj.com/articles/bb-8-awakens-is-spheros-new-droid-the-most-awesome-star-wars-toy-ever-1441285524) - **TIME** (2015, Feature): [This Will Be the Star Wars Toy Every Kid Wants](https://time.com/4021163/bb-8-sphero-toy/) - **TechCrunch** (2021, Feature): [Ex-Snap employees raise $4.3M for conversational commerce startup Whym](https://techcrunch.com/2021/12/13/ex-snap-employees-raise-4m-for-conversational-commerce-startup-whym/) — “I realized through that journey that messaging was going to become a really important part of social shopping in the future.” - **Ad Age** (2016, Feature): [Why Spectacles will succeed where Google Glass failed](https://adage.com/article/guest-columnists/snapchat-s-spectacles-succeed-google-glass-failed/306013) - **Adweek** (2017, Award): [Snap Spectacles win 3 Golds at Cannes for functional, beautiful design](https://www.adweek.com/creativity/snap-spectacles-win-3-golds-at-cannes-for-their-functional-beautiful-design/) - **The Information** (2017, Feature): [The People Who Matter at Snap](https://www.theinformation.com/articles/the-people-who-matter-at-snap) - **LA Business Journal** (2019, Feature): [On a Whym: the marketing mavens behind Spectacles](https://www.bizjournals.com/losangeles/news/2019/11/25/on-a-whym-the-marketing-mavens-behind-spectacles.html) - **Modern Retail** (2021, Feature): [SMS is the new email: DTC brands are getting into text messaging](https://www.modernretail.co/retailers/sms-is-the-new-email-dtc-brands-are-getting-into-text-messaging/) - **Women in Retail** (2022, Podcast): [Whym co-founders on conversational commerce & women-owned businesses](https://www.womeninretail.com/podcast/whym-co-founders-on-conversational-commerce-supporting-women-owned-businesses-and-more/) - **CNET** (2016, Feature): [SnapGlass? HoloChat? Snap Labs hints at the next wearable](https://www.cnet.com/tech/mobile/snapchat-glasses-vergence-snap-labs-hints-wearable/) - **Ad Age** (2015, Feature): [How the startup behind the hottest new Star Wars toy preps for the holidays](https://adage.com/article/cmo-strategy/startup-bb-8-prepping-holidays/300312) - **Shorty Awards** (2018, Award): [US Open × Spectacles — “A Stunt Like No Other”](https://shortyawards.com/10th/usopenxspectacles-a-stunt-like-no-other) - **Techstars** (2019, Panel): [2019 Techstars Demo Day Advisor](https://www.techstars.com) - **Growth Marketing Conf** (2018, Panel): [2018 Growth Marketing Conference Keynote](https://growthmarketingconf.com) - **Core77** (2016, Panel): [2016 Open Design Jury](https://designawards.core77.com/judging-alumni) - **Saatchi Art** (2019, Panel): [The Other Art Fair — Selection Committee Member](https://canvas.saatchiart.com/the-other-art-fair/la-introducing-selection-committee-member-kelly-nyland) - **FabFitFun** (2019, Feature): [10 Successful Women Share Their 2019 Goals](https://fabfitfun.com/magazine/women-share-2019-goals/) - **Her Campus** (2019, Feature): [CEO & founder of Petalfox on running a female-founded company](https://www.hercampus.com/school/montevallo/ceo-founder-petalfox-kelly-nyland-shares-what-it-means-run-female-founded-company/) - **Crowdcast** (2021, Panel): [Turn Dialog into Dollars](https://www.crowdcast.io/e/turn-dialog-into-dollars/register) - **YouTube** (2023, Panel): [Leveraging A.I. for Creativity](https://www.youtube.com/watch?v=blhPZ__Z6d8) - **YouTube** (2023, Panel): [Kelly Nyland — 2023 Keynote Speaker](https://www.youtube.com/watch?v=7N8Cy_QVuM0) - **Go Proper Rebel** (2022, Podcast): [Taking charge of the market with a billion-dollar idea](https://goproperrebel.com/taking-charge-of-the-market-with-a-billion-dollar-idea/) - **Real Famous** (2017, Podcast): [Kelly Nyland, behind Spectacles](https://open.spotify.com/episode/1Q9vnvrKyslX7QCYNVWYQP) - **Spotify** (2017, Podcast): [Kelly Nyland, Spectacles Launch](https://open.spotify.com/episode/6XqKswDoqcxgkk6lD3iRYW) - **Spotify** (2022, Podcast): [Launching a startup with Kelly Nyland](https://open.spotify.com/episode/4cqH0jnCAKtSZxWkXQQxcm) - **Spotify** (2022, Podcast): [eCommerce & text messaging with Kelly Nyland](https://open.spotify.com/episode/02jZFHQtfzwBPPRmrIjlIM) - **Spotify** (2022, Podcast): [Starting a multi-million dollar company with Kelly Nyland](https://open.spotify.com/episode/4xLyCeRb44RnTGdKBmlNUl) - **Behind Company Lines** (2022, Podcast): [Episode 228: Kelly Nyland, CEO of Whym](https://www.hireotter.com/behindcompanylines/episode-228-kelly-nyland-ceo-of-whym) - **LinkedIn** (2022, Feature): [5 on Funding with Kelly Nyland](https://www.linkedin.com/pulse/5-funding-kelly-nyland-founder-ceo-whym-beck-bamberger/) - **Physics of Brand** (2018, Book): [Book testimonial](https://www.amazon.com/Physics-Brand-Understand-Forces-Behind/dp/1440342679) - **Apple Books** (2013, Book): [Featured in Jab, Jab, Jab, Right Hook](https://books.apple.com/us/book/jab-jab-jab-right-hook/id599910525) - **RON ROBINSON** (2019, Book): [40th Anniversary Book feature](https://raw.githubusercontent.com/hi-kny/kellyny-land-v3/main/public/creative-assets/speaking/articles/articles-ron-robinson-40th-aniversary-book.pdf) --- [View on kellyny.land](https://kellyny.land/press)