---
title: "Campaign overview board for the Sphero SPRK Edition launch…"
description: "SPRK Edition press embargo listed as August 4, 2015, 9:00 AM EST; SPRK programming language named OVAL."
kind: "slide"
source: "SPRK+"
image: "https://kellyny.land/creative-assets/sprk/sprk-marketing-campaign.jpg"
url: "https://kellyny.land/media/sprk-sprk-marketing-campaign"
---

# Campaign overview board for the Sphero SPRK Edition launch…

_Campaign overview board for the Sphero SPRK Edition launch, collecting print ads, the press sell sheet, app UI screens, a display banner and the palette._

> SPRK Edition press embargo listed as August 4, 2015, 9:00 AM EST; SPRK programming language named OVAL.

![Sphero SPRK Edition campaign board of print ads, press sheet, app screens, banner and color swatches](https://kellyny.land/creative-assets/sprk/sprk-marketing-campaign.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
sphero SPRK schools + parents + robots + kids - EDITION -. DESIGNED TO INSPIRE TOMORROW'S INVENTORS AND INNOVATORS. There's no rule that says learning shouldn't be fun, or that playing can't be valuable. If there is, we created SPRK Edition to break it. We know that kids love Sphero, so we turned that love into learning and creation. SPRK makes the skills of the future approachable and practical. And most importantly, fun. LEARN MORE. sphero.com. BREAK THE RULES ABOUT LEARNING. PLAY IS A POWERFUL TEACHER. Sphero SPRK Edition will inspire a love of robotics, coding, and STEM principles - all through play. Give your robot the orders with visual blocks representing code - our own C-based language called OVAL. Immediately see the connection between the program you created and how the guts of your Sphero work and react. SPRK is simple enough for beginners of all ages, yet sophisticated enough for seasoned programmers. Fire up your imagination and break the rules about learning. GET SPHERO SPRK EDITION. TEACH YOUR ROBOT: Combine simple commands like roll, flip, spin, and color change to create complex instructions for your robot to follow. TEXT-BASED CODE VIEWER: After combining commands, see the code and use this as a foundation to learn more about programming. ACCESSIBLE FOR ALL AGES: The SPRK app is designed to appeal to everyone - approachable for beginners yet sophisticated enough to challenge seasoned programmers. VISUAL BLOCK-BASED PROGRAMMING / BLOCK-BASED PROGRAMMING: Transform ideas into code by using visual blocks that represent our C-based language, OVAL. INSPIRE TOMORROW'S INNOVATORS. THE NEW SPRK APP. GET SCHOOLED. EMBARGO - AUGUST 4, 2015 - 9:00 AM EST. SPHERO.COM. RANGE BLUETOOTH PROGRAMMABLE APP ENABLED BATTERY LIFE. Sphero PR Manager / Press Kit: brandfolder.com/SPRK. PROGRAMS MY PROGRAMS ADD NEW RGB Square SAMPLE PROGRAMS Time, Distance & Speed Square. SET SPEED 75%. BUY NOW. PLAY IS A POWERFUL TEACHER. App Store Google play
```

## Provenance

- **Source:** SPRK+ — https://kellyny.land/work/sprk
- **File:** https://kellyny.land/creative-assets/sprk/sprk-marketing-campaign.jpg
- **Description:** Sphero SPRK Edition campaign board of print ads, press sheet, app screens, banner and color swatches


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[View on kellyny.land](https://kellyny.land/media/sprk-sprk-marketing-campaign)