---
title: "Web Design chapter of the Snap Spectacles case study…"
description: "Spectacles retail price shown as $129.99 on the spectacles.com product page; same campaign metrics (75B impressions, $54.8M AVE, 27,000 news stories, 81 Snapbot drops)."
kind: "results-board"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/WebDesign.jpg"
url: "https://kellyny.land/media/spectacles-webdesign"
---

# Web Design chapter of the Snap Spectacles case study…

_Web Design chapter of the Snap Spectacles case study, showing the spectacles.com storefront, circular-video player, Snapbot locator map and product detail page._

> Spectacles retail price shown as $129.99 on the spectacles.com product page; same campaign metrics (75B impressions, $54.8M AVE, 27,000 news stories, 81 Snapbot drops).

![Spectacles Web Design board with stat circles and overlapping spectacles.com browser mockups](https://kellyny.land/creative-assets/spectacles/WebDesign.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Spectacles — Sunglasses that Snap! Make memories from your perspective.
Web Design
OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
75 Billion MEDIA IMPRESSIONS — GENERATING APPROX. — $54.8 M ADVERTISING VALUE EQUIVALENCY — FROM ACROSS — 27,000 NEWS STORIES
81 Snapot Drops
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
4M Geofilter & Lens Views
7M Unique Web Visists
3.5M Twitter Impressions
spectacles.com
Black $129.99 — ADD TO CART — Delivers in 1 - 2 weeks — Includes charging case and cable
WILL SPECS WORK WITH MY PHONE?
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/WebDesign.jpg
- **Description:** Spectacles Web Design board with stat circles and overlapping spectacles.com browser mockups


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[View on kellyny.land](https://kellyny.land/media/spectacles-webdesign)