---
title: "Spectacles launch case-study board summarizing the video campaign…"
description: "Spectacles launch results: 75 billion media impressions, approx. $54.8M advertising value equivalency, 27,000 news stories, 8M Snaps made, 1.2B+ Snapchat story views, 7M unique web visits, 3.5M Twitter impressions"
kind: "results-board"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/Video.jpg"
url: "https://kellyny.land/media/spectacles-video"
---

# Spectacles launch case-study board summarizing the video campaign…

_Spectacles launch case-study board summarizing the video campaign objective, execution, and headline earned-media results._

> Spectacles launch results: 75 billion media impressions, approx. $54.8M advertising value equivalency, 27,000 news stories, 8M Snaps made, 1.2B+ Snapchat story views, 7M unique web visits, 3.5M Twitter impressions

![Snap Spectacles case-study board titled Video with impression, snap and story-view results](https://kellyny.land/creative-assets/spectacles/Video.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Spectacles — Sunglasses that Snap! Make memories from your perspective.
Video
OBJECTIVE — Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION — To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
7M Unique Web Visists
3.5M Twitter Impressions
75 Billion MEDIA IMPRESSIONS
GENERATING APPROX. $54.8 M ADVERTISING VALUE EQUIVALENCY
FROM ACROSS 27,000 NEWS STORIES
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/Video.jpg
- **Description:** Snap Spectacles case-study board titled Video with impression, snap and story-view results


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[View on kellyny.land](https://kellyny.land/media/spectacles-video)