---
title: "Snapbot slide from the Snap Spectacles launch case study…"
description: "Spectacles Snapbot distribution results: 81 Snapbot drops (printed \"Snapot\"), 75 billion media impressions, $54.8M advertising value equivalency, 27,000 news stories."
kind: "results-board"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/Snapbot.jpg"
url: "https://kellyny.land/media/spectacles-snapbot"
---

# Snapbot slide from the Snap Spectacles launch case study…

_Snapbot slide from the Snap Spectacles launch case study, showing the vending-machine distribution stunt alongside the campaign's earned-media and engagement metrics._

> Spectacles Snapbot distribution results: 81 Snapbot drops (printed "Snapot"), 75 billion media impressions, $54.8M advertising value equivalency, 27,000 news stories.

![Spectacles slide titled Snapbot: yellow vending robot floating by balloons in a desert, drop map, buyer at kiosk](https://kellyny.land/creative-assets/spectacles/Snapbot.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Spectacles
Sunglasses that Snap! Make memories from your perspective.
Snapbot
OBJECTIVE
Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION
To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
75 Billion MEDIA IMPRESSIONS
GENERATING APPROX.
$54.8 M ADVERTISING VALUE EQUIVALENCY
FROM ACROSS
27,000 NEWS STORIES
81 Snapot Drops
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
4M Geofilter & Lens Views
7M Unique Web Visists
3.5M Twitter Impressions
WILL SPECS WORK WITH MY PHONE?
Spectacles - Insert Card to Buy
Google - Map data (c)2016 Google, INEGI - Terms of Use
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/Snapbot.jpg
- **Description:** Spectacles slide titled Snapbot: yellow vending robot floating by balloons in a desert, drop map, buyer at kiosk


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[View on kellyny.land](https://kellyny.land/media/spectacles-snapbot)