---
title: "Product Design chapter of the Snap Spectacles case study…"
description: "8 million Snaps taken with Spectacles accumulating over 1 billion views on Snapchat."
kind: "results-board"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/ProductDesign_Board.jpg"
url: "https://kellyny.land/media/spectacles-productdesign-board"
---

# Product Design chapter of the Snap Spectacles case study…

_Product Design chapter of the Snap Spectacles case study, hero-ing the camera-lens industrial design against the headline usage numbers._

> 8 million Snaps taken with Spectacles accumulating over 1 billion views on Snapchat.

![Spectacles Product Design board with a front-on hero of the black camera sunglasses and yellow case](https://kellyny.land/creative-assets/spectacles/ProductDesign_Board.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Spectacles
Sunglasses that Snap! Make memories from your perspective.
Product Design
OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8 Million Snaps TAKEN WITH SPECTACLES ACCUMULATING OVER 1 Billion Views ON SNAPCHAT
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/ProductDesign_Board.jpg
- **Description:** Spectacles Product Design board with a front-on hero of the black camera sunglasses and yellow case


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[View on kellyny.land](https://kellyny.land/media/spectacles-productdesign-board)