---
title: "Photography slide from the Snap Spectacles launch case study…"
description: "Repeats the Spectacles campaign headline metrics: 75 billion media impressions, $54.8M advertising value equivalency, 27,000 news stories, 8M Snaps, 1 billion views on Snapchat."
kind: "results-board"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/Photography2.jpg"
url: "https://kellyny.land/media/spectacles-photography2"
---

# Photography slide from the Snap Spectacles launch case study…

_Photography slide from the Snap Spectacles launch case study, showing the three colorways in the hero campaign image alongside earned-media results._

> Repeats the Spectacles campaign headline metrics: 75 billion media impressions, $54.8M advertising value equivalency, 27,000 news stories, 8M Snaps, 1 billion views on Snapchat.

![Spectacles slide titled Photography: three models wearing coral, teal and black camera sunglasses above campaign stats](https://kellyny.land/creative-assets/spectacles/Photography2.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Spectacles
Sunglasses that Snap! Make memories from your perspective.
Photography
OBJECTIVE
Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION
To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
75 Billion MEDIA IMPRESSIONS
GENERATING APPROX.
$54.8 M ADVERTISING VALUE EQUIVALENCY
FROM ACROSS
27,000 NEWS STORIES
8 Million Snaps TAKEN WITH SPECTACLES ACCUMULATING OVER 1 Billion Views ON SNAPCHAT
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/Photography2.jpg
- **Description:** Spectacles slide titled Photography: three models wearing coral, teal and black camera sunglasses above campaign stats


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[View on kellyny.land](https://kellyny.land/media/spectacles-photography2)