---
title: "Packaging Design slide from the Snap Spectacles launch case study…"
description: "States 8 million Snaps taken with Spectacles accumulating over 1 billion views on Snapchat."
kind: "slide"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/PackagingDesign.jpg"
url: "https://kellyny.land/media/spectacles-packagingdesign"
---

# Packaging Design slide from the Snap Spectacles launch case study…

_Packaging Design slide from the Snap Spectacles launch case study, showing the sealed clear-tube pack and the yellow folding charging case._

> States 8 million Snaps taken with Spectacles accumulating over 1 billion views on Snapchat.

![Spectacles Packaging Design slide: teal and coral camera sunglasses sealed in clear tubes with a yellow charging case](https://kellyny.land/creative-assets/spectacles/PackagingDesign.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Spectacles
Sunglasses that Snap! Make memories from your perspective.
Packaging Design
OBJECTIVE
Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION
To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8 Million Snaps TAKEN WITH SPECTACLES ACCUMULATING OVER 1 Billion Views ON SNAPCHAT
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/PackagingDesign.jpg
- **Description:** Spectacles Packaging Design slide: teal and coral camera sunglasses sealed in clear tubes with a yellow charging case


---
[View on kellyny.land](https://kellyny.land/media/spectacles-packagingdesign)