---
title: "L.A"
description: "L.A. Biz headline: \"On a Whym: The marketing mavens behind Spectacles launch a 'text boutique'\" — Kelly Nyland and Rhenee Bartlett, who helped launch Spectacles for Snap, founded Whym"
kind: "press-clipping"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/on-a-whym-the-marketing-mavens-behind-spectacles-launch-a-text-02.png"
url: "https://kellyny.land/media/spectacles-on-a-whym-the-marketing-mavens-behind-spectacles-launch-a-text-02"
---

# L.A

_L.A. Biz front page featuring the Whym story on the marketing team behind Snap Spectacles._

> L.A. Biz headline: "On a Whym: The marketing mavens behind Spectacles launch a 'text boutique'" — Kelly Nyland and Rhenee Bartlett, who helped launch Spectacles for Snap, founded Whym

![L.A. Biz homepage screenshot leading with the article "On a Whym: The marketing mavens behind Spectacles launch a 'text bouti](https://kellyny.land/creative-assets/spectacles/on-a-whym-the-marketing-mavens-behind-spectacles-launch-a-text-02.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
L.A. BIZ
LIMITED TIME OFFER Subscribe Now | YOUR ACCOUNT Sign In
INDUSTRIES & TOPICS | NEWS | PEOPLE & COMPANIES | EVENTS | MORE...
Get news from the L.A. Biz delivered straight to your inbox. Sign up now
RETAILING
On a Whym: The marketing mavens behind Spectacles launch a 'text boutique'
3h ago | Kelly Nyland and Rhenee Bartlett helped launch Spectacles for Snap. Now they have their own company, a "text boutique" called Whym.
Image: The Whym Group
FINANCIAL TIMES 4h ago — Soaring healthcare costs weigh on voters in US battleground states
TRAVEL & TOURISM 5h ago — U.S. airlines expect record travel this Thanksgiving. Here are the biggest troublespots
FINANCIAL TIMES 6h ago — Yield-crazed investors pile into US subprime car loans
MEDIA & MARKETING 7h ago — Here's when CBS and Viacom will re-merge
TRENDING
MANUFACTURING — C-Suite Rides: Ford tries to reinvent the Explorer for 2020 (PHOTOS)
CAREER & WORKPLACE — How L.A., SoCal compare on cost of living with the rest of the U.S.
HIRING IN SALES — Prestige Sales Manager-The Orchard at Saddleback - Store 467 — Ulta Beauty
MEDIA & MARKETING — Former Activision Blizzard execs raise $19M for blockchain-based games
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/on-a-whym-the-marketing-mavens-behind-spectacles-launch-a-text-02.png
- **Description:** L.A. Biz homepage screenshot leading with the article "On a Whym: The marketing mavens behind Spectacles launch a 'text bouti


---
[View on kellyny.land](https://kellyny.land/media/spectacles-on-a-whym-the-marketing-mavens-behind-spectacles-launch-a-text-02)