--- title: "Circular Video chapter of the Snap Spectacles case study…" description: "8 million Snaps made with Spectacles and 1.2 billion+ accumulated Snapchat story views attributed to the circular video format." kind: "results-board" source: "Spectacles" image: "https://kellyny.land/creative-assets/spectacles/CircularVideo.jpg" url: "https://kellyny.land/media/spectacles-circularvideo" --- # Circular Video chapter of the Snap Spectacles case study… _Circular Video chapter of the Snap Spectacles case study, explaining the format that plays back the same regardless of how the phone is held._ > 8 million Snaps made with Spectacles and 1.2 billion+ accumulated Snapchat story views attributed to the circular video format. ![Spectacles Circular Video board with the lens-shaped frame, round thumbnails and a rotating phone sequence](https://kellyny.land/creative-assets/spectacles/CircularVideo.jpg) ## Text in this image Transcribed from the asset and checked against the record. Figures are reproduced as printed. ``` Spectacles — Sunglasses that Snap! Make memories from your perspective. Circular Video OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it. EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun. 8 Million Snaps Made with Spectacles 1.2 Billion+ Story Views Accumulated on Snapchat ``` ## Provenance - **Source:** Spectacles — https://kellyny.land/work/spectacles - **File:** https://kellyny.land/creative-assets/spectacles/CircularVideo.jpg - **Description:** Spectacles Circular Video board with the lens-shaped frame, round thumbnails and a rotating phone sequence --- [View on kellyny.land](https://kellyny.land/media/spectacles-circularvideo)