---
title: "Brand Identity chapter of the Snap Spectacles case study…"
description: "Endorsement tweet from Josh Williams (@jw) dated 24 Sep 2016 praising the Spectacles logo-as-lens branding; repeats 8M Snaps, 1.2B+ story views, 7M unique web visits, 3.5M Twitter impressions."
kind: "results-board"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/BrandIdentity.jpg"
url: "https://kellyny.land/media/spectacles-brandidentity"
---

# Brand Identity chapter of the Snap Spectacles case study…

_Brand Identity chapter of the Snap Spectacles case study, showing packaging, the yellow charging case and cable, and a designer's tweet praising the logo-as-lens mark._

> Endorsement tweet from Josh Williams (@jw) dated 24 Sep 2016 praising the Spectacles logo-as-lens branding; repeats 8M Snaps, 1.2B+ story views, 7M unique web visits, 3.5M Twitter impressions.

![Spectacles Brand Identity board with packaging canister, yellow charging case, black glasses and a tweet](https://kellyny.land/creative-assets/spectacles/BrandIdentity.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Spectacles — Sunglasses that Snap! Make memories from your perspective.
Brand Identity
OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
7M Unique Web Visists
3.5M Twitter Impressions
Josh Williams @jw — "The whole logo-as-the-shape-of-the-lens @Spectacles branding is 100 [fire emoji]" — 12:09 PM - 24 Sep 2016
Spectacles
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/BrandIdentity.jpg
- **Description:** Spectacles Brand Identity board with packaging canister, yellow charging case, black glasses and a tweet


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[View on kellyny.land](https://kellyny.land/media/spectacles-brandidentity)