---
title: "App Experience chapter of the Snap Spectacles case study…"
description: "Spectacles App Experience board with an iPhone showing the Snapchat Memories SPECS tab of circular videos"
kind: "results-board"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/AppExperience.jpg"
url: "https://kellyny.land/media/spectacles-appexperience"
---

# App Experience chapter of the Snap Spectacles case study…

_App Experience chapter of the Snap Spectacles case study, showing how circular Spectacles footage lands in Snapchat Memories and rotates to fill the screen._

![Spectacles App Experience board with an iPhone showing the Snapchat Memories SPECS tab of circular videos](https://kellyny.land/creative-assets/spectacles/AppExperience.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Spectacles — Sunglasses that Snap! Make memories from your perspective.
App Experience
OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
7M Unique Web Visists
3.5M Twitter Impressions
Memories — ALL / SNAPS / STORIES / SPECS / CAMERA ROLL — Spectacles Not Connected — Apr 15, 2017 — Apr 1, 2017 — 8:36 AM
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/AppExperience.jpg
- **Description:** Spectacles App Experience board with an iPhone showing the Snapchat Memories SPECS tab of circular videos


---
[View on kellyny.land](https://kellyny.land/media/spectacles-appexperience)