---
title: "Results slide from the Snap Spectacles launch case study…"
description: "Spectacles campaign results: 75 billion media impressions, $54.8M advertising value equivalency, 27,000 news stories, 8M Snaps taken with Spectacles, 1.2B+ Snapchat story views, 81 Snapbot drops (printed \"Snapot\"), 4M geofilter/lens views, 7M unique web visits, 3.5M Twitter impressions."
kind: "results-board"
source: "Spectacles"
image: "https://kellyny.land/creative-assets/spectacles/Advertising.jpg"
url: "https://kellyny.land/media/spectacles-advertising"
---

# Results slide from the Snap Spectacles launch case study…

_Results slide from the Snap Spectacles launch case study, pairing earned-media and engagement metrics with out-of-home advertising placements including a Times Square takeover._

> Spectacles campaign results: 75 billion media impressions, $54.8M advertising value equivalency, 27,000 news stories, 8M Snaps taken with Spectacles, 1.2B+ Snapchat story views, 81 Snapbot drops (printed "Snapot"), 4M geofilter/lens views, 7M unique web visits, 3.5M Twitter impressions.

![Spectacles case-study slide titled Advertising with yellow stat circles and photos of murals and Times Square billboards](https://kellyny.land/creative-assets/spectacles/Advertising.jpg)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Spectacles
Sunglasses that Snap! Make memories from your perspective.
Advertising
OBJECTIVE
Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it.
EXECUTION
To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun.
75 Billion MEDIA IMPRESSIONS
GENERATING APPROX.
$54.8 M ADVERTISING VALUE EQUIVALENCY
FROM ACROSS
27,000 NEWS STORIES
8 Million Snaps TAKEN WITH SPECTACLES ACCUMULATING OVER 1 Billion Views ON SNAPCHAT
81 Snapot Drops
8M Snaps Made with Spectacles
1.2B+ Story Views Accumulated on Snapchat
4M Geofilter & Lens Views
7M Unique Web Visists
3.5M Twitter Impressions
```

## Provenance

- **Source:** Spectacles — https://kellyny.land/work/spectacles
- **File:** https://kellyny.land/creative-assets/spectacles/Advertising.jpg
- **Description:** Spectacles case-study slide titled Advertising with yellow stat circles and photos of murals and Times Square billboards


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[View on kellyny.land](https://kellyny.land/media/spectacles-advertising)