--- title: "Advertising chapter of the Snap Spectacles case study…" description: "Spectacles advertising results: 75 billion media impressions, ~$54.8M advertising value equivalency, 27,000 news stories, 8M Snaps made with Spectacles, 1.2B+ story views, 7M unique web visits, 3.5M Twitter impressions." kind: "results-board" source: "Spectacles" image: "https://kellyny.land/creative-assets/spectacles/Advertising copy.jpg" url: "https://kellyny.land/media/spectacles-advertising-copy" --- # Advertising chapter of the Snap Spectacles case study… _Advertising chapter of the Snap Spectacles case study, showing out-of-home takeovers, in-app lens creative and the Snapbot vending machine alongside campaign metrics._ > Spectacles advertising results: 75 billion media impressions, ~$54.8M advertising value equivalency, 27,000 news stories, 8M Snaps made with Spectacles, 1.2B+ story views, 7M unique web visits, 3.5M Twitter impressions. ![Spectacles Advertising board: stat circles, NYC wall mural, lens phone mockups and a Snapbot machine](https://kellyny.land/creative-assets/spectacles/Advertising copy.jpg) ## Text in this image Transcribed from the asset and checked against the record. Figures are reproduced as printed. ``` Spectacles — Sunglasses that Snap! Make memories from your perspective. Advertising OBJECTIVE: Introduce camera-glasses to the world that, while technically sophisticated, are embraced as a toy. Offer consumers the opportunity to make an immediate connection between the product and the unique type of circular content this camera could create -- your perspective, as you saw it. EXECUTION: To deliver on this objective, the team considered every aspect of design, packaging, marketing and distribution to create a brand that was approachable, unexpected and fun. 75 Billion MEDIA IMPRESSIONS — GENERATING APPROX. — $54.8 M ADVERTISING VALUE EQUIVALENCY — FROM ACROSS — 27,000 NEWS STORIES 8M Snaps Made with Spectacles 1.2B+ Story Views Accumulated on Snapchat 7M Unique Web Visists 3.5M Twitter Impressions Spectacles ``` ## Provenance - **Source:** Spectacles — https://kellyny.land/work/spectacles - **File:** https://kellyny.land/creative-assets/spectacles/Advertising copy.jpg - **Description:** Spectacles Advertising board: stat circles, NYC wall mural, lens phone mockups and a Snapbot machine --- [View on kellyny.land](https://kellyny.land/media/spectacles-advertising-copy)