---
title: "Mood and brand-inspiration board for the V—Edit IRL activation with…"
description: "Names the V—Edit IRL brand roster at Macy's (Subtle Art, Poketo, Staff, YUi Brooklyn, Etre Cecile, Valfre, Reality, Dooz, Gria Beauty, Kiramoon) and a sub-$30 Gen Z price strategy."
kind: "slide"
source: "Shopping QR"
image: "https://kellyny.land/creative-assets/shopping-qr/Macys - V—Edit IRL - 4.png"
url: "https://kellyny.land/media/shopping-qr-macys-v-edit-irl-4"
---

# Mood and brand-inspiration board for the V—Edit IRL activation with…

_Mood and brand-inspiration board for the V—Edit IRL activation with Verishop Group at Macy's, curating TikTok-native indie brands with sub-$30 grab-and-go price points._

> Names the V—Edit IRL brand roster at Macy's (Subtle Art, Poketo, Staff, YUi Brooklyn, Etre Cecile, Valfre, Reality, Dooz, Gria Beauty, Kiramoon) and a sub-$30 Gen Z price strategy.

![Mood grid of indie labels including Poketo, YUi Brooklyn, Etre Cecile, Valfre, Dooz and Kiramoon](https://kellyny.land/creative-assets/shopping-qr/Macys - V—Edit IRL - 4.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
The Mood — Brand Inspo
VERISHOP GROUP | macy's
Subtle Art / POKETO / Staff / YUi BROOKLYN / ETRE CECILE / Valfre / Reality / dooz / gria beauty / kiramoon
As Seen on Your FYP — Featured brands include scroll-stoppers and hard-to-find designers having their moment on TikTok.
Just Grab & Go — We're mindful of Gen Z's spending habits. With finds under $30, pick-ups are a no-brainer (and a great stop for gifting).
```

## Provenance

- **Source:** Shopping QR — https://kellyny.land/work/shopping-qr
- **File:** https://kellyny.land/creative-assets/shopping-qr/Macys - V—Edit IRL - 4.png
- **Description:** Mood grid of indie labels including Poketo, YUi Brooklyn, Etre Cecile, Valfre, Dooz and Kiramoon


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[View on kellyny.land](https://kellyny.land/media/shopping-qr-macys-v-edit-irl-4)