---
title: "Operations walkthrough for the Whym x Verishop Group pop-up at Macy's…"
description: "Documents a real Whym x Verishop Group activation inside Macy's, using a custom star QR code and SMS save-for-later with a 20% VERISHOP checkout code valid through May 30th."
kind: "slide"
source: "Shopping QR"
image: "https://kellyny.land/creative-assets/shopping-qr/Macys - Operations - 5.png"
url: "https://kellyny.land/media/shopping-qr-macys-operations-5"
---

# Operations walkthrough for the Whym x Verishop Group pop-up at Macy's…

_Operations walkthrough for the Whym x Verishop Group pop-up at Macy's, mapping the shopper journey from a custom star QR code to a text-message reminder with an offer code._

> Documents a real Whym x Verishop Group activation inside Macy's, using a custom star QR code and SMS save-for-later with a 20% VERISHOP checkout code valid through May 30th.

![Four-step Whym flow: star-shaped QR code, Macy's product page, save pop-up and an iMessage reminder](https://kellyny.land/creative-assets/shopping-qr/Macys - Operations - 5.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Meet Whym - Pop-up
VERISHOP GROUP | macy's
Scan — Custom QR
Shop — Macy's PdP
Save — Sticky Pop-Up
Reminder — Text Message
We now ship to 200 locations worldwide Details
YUi BROOKLYN — Rainbow Flower Shaped Soy & Beeswax Candle — 4 (1)
V—
VERISHOP GROUP | macy's — An innovative IRL retail experience — scan to shop indie and emerging brands.
Don't forget! Save for later with a text. — Text Me This Item
Whym Wallet — Today 3:25 PM
www.macys.com | YUi BROOKLYN | Rainbow Flower Shaped Soy & Beeswax Candle.
Here is the item you discovered at Macy's whym.cc/macys/fsdy23
Get 20% off all V- brands when you enter VERISHOP at checkout.
Offer good thru May 30th.
```

## Provenance

- **Source:** Shopping QR — https://kellyny.land/work/shopping-qr
- **File:** https://kellyny.land/creative-assets/shopping-qr/Macys - Operations - 5.png
- **Description:** Four-step Whym flow: star-shaped QR code, Macy's product page, save pop-up and an iMessage reminder


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[View on kellyny.land](https://kellyny.land/media/shopping-qr-macys-operations-5)