---
title: "Sphero BB-8 launch campaign board collecting \"This Is The Droid You're…"
description: "BB-8 app-enabled droid launch date September 4, 2015; Force Friday Snapchat handle GOSPHERO"
kind: "slide"
source: "Retail Merchandising"
image: "https://kellyny.land/images/library/retail-merchandising/retail-merchandising-32.png"
url: "https://kellyny.land/media/retail-merchandising-retail-merchandising-32"
---

# Sphero BB-8 launch campaign board collecting "This Is The Droid You're…

_Sphero BB-8 launch campaign board collecting "This Is The Droid You're Looking For" retail ads, feature callout tiles, a Force Friday Snapchat unit, and the press release layout._

> BB-8 app-enabled droid launch date September 4, 2015; Force Friday Snapchat handle GOSPHERO

![Star Wars BB-8 app-enabled droid campaign board of retail ads, feature tiles and press release](https://kellyny.land/images/library/retail-merchandising/retail-merchandising-32.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
STAR WARS — Disney
THIS IS THE DROID YOU'RE LOOKING FOR
BB-8 APP-ENABLED DROID
BLUETOOTH SMART / 60 min BATTERY LIFE / APP-ENABLED / INDUCTIVE CHARGING / GYROSCOPIC PROPULSION / 30m RANGE
GET BB-8
Meet BB-8 - the app-enabled Droid whose movements and personality are as authentic as they are advanced. Based on your interactions, BB-8 will show a range of expressions and perk up when you give voice commands. Watch your Droid explore autonomously, guide BB-8 yourself, or create and view holographic recordings. BB-8 is more than a toy - it's your companion.
AUTHENTIC MOVEMENT — Guide your BB-8 with a smartphone or tablet
LISTENS & RESPONDS — BB-8 recognizes and reacts to your voice
AUTONOMOUS BEHAVIOR — BB-8 has a mind of his own - explore the Star Wars galaxy together
HOLOGRAPHIC COMMUNICATION — Record, send, and view virtual holographic videos with BB-8
ADAPTIVE PERSONALITY — Your BB-8's unique attitude and actions evolve as you interact
THIS IS THE DROID YOU'RE LOOKING FOR
THE APP IS STRONG WITH THIS ONE
SEND A HOLOGRAM. OR JUST CALL.
BB-8 APP-ENABLED DROID POWERED BY SPHERO
LAUNCH : SEPTEMBER 4, 2015
SEE BB-8 IN ACTION AT SPHERO.COM/STARWARS
SKILLWARE — APP-ENABLED GUIDANCE, VOICE INTERACTION
TRAITWARE — ENGAGING PERSONALITY, LEGENDARY LOYALTY
HARDWARE — EXTREMELY AGILE, EXCEPTIONALLY DURABLE
INDUCTIVE CHARGING — WIRELESS POWER TRANSFER, ELECTROMAGNETIC FIELD
STAR WARS FORCE FRIDAY — FOLLOW US ON SNAPCHAT AT GOSPHERO
sphero.com
```

## Provenance

- **Source:** Retail Merchandising — https://kellyny.land/media-library#retail-merchandising
- **File:** https://kellyny.land/images/library/retail-merchandising/retail-merchandising-32.png
- **Description:** Star Wars BB-8 app-enabled droid campaign board of retail ads, feature tiles and press release


---
[View on kellyny.land](https://kellyny.land/media/retail-merchandising-retail-merchandising-32)