---
title: "Retail/press sell sheet for the Sphero BB-8 app-enabled Droid…"
description: "Sphero BB-8 launch date listed as September 4, 2015; partnership credited to Disney Consumer Products and Lucasfilm."
kind: "slide"
source: "Retail Merchandising"
image: "https://kellyny.land/images/library/retail-merchandising/retail-merchandising-20.png"
url: "https://kellyny.land/media/retail-merchandising-retail-merchandising-20"
---

# Retail/press sell sheet for the Sphero BB-8 app-enabled Droid…

_Retail/press sell sheet for the Sphero BB-8 app-enabled Droid, produced with Disney Consumer Products and Lucasfilm for the Star Wars: The Force Awakens launch._

> Sphero BB-8 launch date listed as September 4, 2015; partnership credited to Disney Consumer Products and Lucasfilm.

![Sphero BB-8 Star Wars retail sell sheet with droid render, feature callouts and launch date](https://kellyny.land/images/library/retail-merchandising/retail-merchandising-20.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
STAR WARS. Disney. BB-8. THIS IS THE DROID YOU'RE LOOKING FOR. We teamed up with Disney Consumer Products and Lucasfilm to bring the new Droid from Star Wars: The Force Awakens to life. It's an exciting time, and we are thrilled you have chosen to become a part of this journey. Our advancements in technology have made it possible to define the future of fun and create experiences that, until today, have only been portrayed in science fiction. It's not a long time ago in a galaxy far, far away.... it's right here, right now. Meet BB-8 - The app-enabled Droid whose movements and personality are as authentic as they are advanced. The magic created by this Droid will be different than anything you've ever experienced. It's more than a toy - it's your companion. AUTHENTIC MOVEMENT: Guide your BB-8 with a smartphone or tablet. ADAPTIVE PERSONALITY: Your BB-8's unique attitude and actions evolve as you interact. HOLOGRAPHIC COMMUNICATION: Record, send, and view virtual holographic videos with BB-8. AUTONOMOUS BEHAVIOR: BB-8 has a mind of his own - explore the Star Wars galaxy together. LISTENS AND RESPONDS: BB-8 recognizes and reacts to your voice. THE APP IS STRONG WITH THIS ONE. Connect with BB-8 and you'll soon be fascinated by this amazing little Droid. Guide BB-8 yourself or let him cruise on his own in Patrol mode. Give voice commands, watch his personality evolve, or try Message mode to record and view holographic messages. This app is all you need to explore the Star Wars galaxy with BB-8 by your side. May the Force be with you. SEND A HOLOGRAM. OR JUST CALL. SPHERO PR MANAGER: [contact details]. PRESS KIT: brandfolder.com/BB8 / RETAILERS: sphero.com/retail-partners. BB-8 TM APP-ENABLED DROID POWERED BY SPHERO. LAUNCH : SEPTEMBER 4, 2015. SEE BB-8 IN ACTION AT SPHERO.COM/STARWARS. sphero
```

## Provenance

- **Source:** Retail Merchandising — https://kellyny.land/media-library#retail-merchandising
- **File:** https://kellyny.land/images/library/retail-merchandising/retail-merchandising-20.png
- **Description:** Sphero BB-8 Star Wars retail sell sheet with droid render, feature callouts and launch date


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[View on kellyny.land](https://kellyny.land/media/retail-merchandising-retail-merchandising-20)